Tag: books & magazines


November 3, 2020


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Claudia Hilker’s new book: how to successfully use that XING, Twitter, YouTube and co. in the business new book “Social media for entrepreneurs” by Claudia Hilker is published on September 14, 2010 in the Linde Verlag. It contains valuable practical knowledge to the successful use of social media for business use. The consultant for strategic marketing communications reveals in the book, what really matters, what social networks for what purposes and for which customers are suitable. The book is available in bookstores everywhere now and 24.90 euros. Marketing in the change many customers are no longer accessible by classic marketing. At the same time explode the number of users in social media: Facebook has a plus achieved by 55 percent to 571 million visitors per month in the previous year.

Twitter increases by 84 percent to 94 million visitors. Also the usage time is extended: for Germany, Nielsen has identified 12 million users on average three and a half hours a day staying at social networks. Learn more at this site: E Scott Mead. For entrepreneurs, it is always to achieve more difficult and more costly, classic marketing customers. Social media: Marketing of the future the social media expert Claudia Hilker sums up: “social media marketing is the marketing of the future. Social networks such as Facebook, XING, Twitter, or Qype used increasingly to achieve corporate goals. Companies that do not participate in social media, will lose customers, market share and thus sales.” Opportunities and risks for the business use of social media are shown in the book. Best-practice examples of the reader gets interesting practice, valuable impulses and many concrete suggestions to the social-media engagement. The book provides an overview of social networks.

The targeted use of blogs, forums and communities will be presented. Many recommendations and checklists to facilitate implementation. Thus every entrepreneur can critically reflect his own social media usage, analyze exactly and easily optimize. The book is for all interesting and relevant, the Professional with corporate strategies. Marketing, sales, networking, communications, Public Relations, service, legal, reputation, employ staff, monitoring, trends and visions for the future.

Asset Protection

August 17, 2020


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A vivid Guide for seniors on a complex topic of seniors are the only numbers still growing population group in Germany, again and again to make the curious observation that many products and services of everyday on the special circumstances of seniors take little account. This book by Dr. Jens Bolscher is a worthy exception. It takes into account the special needs and the special situation of seniors and illustrates in detail the special aspects of investment and asset protection for seniors. More information is housed here: Bill O’Grady. 192 pages, the author in the form of vivid discussed the fundamental aspects of the challenging Themazik: This includes a specifically developed risk inclination test for seniors, detailed comments on equities, fixed-income investments, funds, certificates, gold, real estate u.v.m… FPUC Program recognizes the significance of this.

Also on the new legal framework conditions (tax and inheritance tax reform) is entered. The author is a Ph.d. in business administration and proven expert in the field. The simple, clear and vivid representation of complex facts make the book an ideal Advisor on the subject of investment. The book is now available in well-stocked bookshops at a price of 19.95 euros. The ISBN is 978-3-8370-4196-5 Dr. Jens Bolscher.

Endangered Species

July 25, 2020


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New: Loyalty marketing fan page on Facebook if you want loyal customers to reward customer loyalty. So far, the neglect of existing customers stretches but as?Second-class customers\”and the parallel neglect of their supervisor as?Second-class sales staff \”like a red thread through the Managementdenke of the last decades. Although the markets are falling, customer hunting stands later in the course. While now front working with desire for conquest, the own customers break a back away. \”Often enough existing customers pay higher prices than new customers\” know Anne M. Schuller, an expert in loyalty marketing.

\”Customers but no longer is the loyal dumb customers do with, dying out slowly\”, so the consultant next. Worse, Today companies that treat their customers poorly, are pilloried around the world online. And what there is, is not to delete. Company treats their customers better well, everything comes out in the Internet. According to a recent 17 percent of those polled in Internet forums and online networks have already Accenture study warned of poor care. And according to study from last year, already 70 percent trust the consumer reviews on the Web a global Nielsen. Positive statements and credible recommendations can be the easiest way to generate from the pool of enthusiastic customers.

\”A focus of the entire company on the lasting loyalty of its customers is increasingly the only remaining opportunity for a prosperous future,\” writes Schuller in her latest book, \”Customers on the run\” as you gain loyal customers and keep\”. Loyalty – and not the so feared abandonment of consumption – is the most effective weapon of the customers. On the subject of loyalty marketing, there is now a fan page on Facebook, on the current developments and options for action on the subject is informed: pages/Loyalitatsmarketing/334662110947? ref = ts. What is loyalty marketing? In loyalty marketing, all considerations are of the Management and all the staff activities to systematically ‘ man customer ‘ aligned to make it to the faithful always again buyers as well as to the dedicated multipliers and active referrers.

New Book Release:

June 5, 2019


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A book that does not need the world or one thing, that many have been waiting for? It is the authentic story of a crazy run from German justice. Written with a winking smile, even in such situations, which were more likely to cry. Source: Verizon. A story, which offers not only excitement and fun, but to encourage the people, their courage, we need to master our lives successfully. Help to find the setting, to get even the most difficult situations still has a positive side. You could reduce the message on the statement: quitter never win, winners never quit. A behind-the-scenes look at a world where the normal madness seems to govern and many situations just with a lot of humour and self-irony were to endure. Learn more about the efforts of the German judiciary, to get her missing sheep back. Immerse in a Cosmos, which seemingly everything appears to be different. A book that not only entertains, but also the secure reader some food for thought is of his own life. “True to the motto: If you life in the butt, so use the momentum to get further”. (K.Mindt) About Rudolf Arzten: Chairman of an own company, rhetoric – and sales trainer, prisoner, born in 1956 in the Saarland, soldier, leadership in a large tree sales, book author and self-employed entrepreneurs escape two years in the wild country of Unununs “published by Verlag: Edition Winterwork ISBN: 9783943048032 282 pages euro 16,90 Elvira Treutler”

Instructions: See Amazon Kindle

June 1, 2019


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The instructions for the creation of electronic books (eBook) is now available for prospective Kindle authors available Amazon has ensured with the Kindle eBook reader and the worldwide eBook offerings for the worldwide distribution of electronic books. The system for the publication of his own works in Germany is now available for around 100 days. Each author can now publish his personal eBook as novel, manuals, product catalog, training material, presentation, reference book or similar work. But so far there was no specific work instruction, a working manuscript of the eBook for new and inexperienced writers to the build. A comprehensive guide is published under the title in only 7 days to the own eBook”now under Amazon Kindle supports the budding eBook author of ideas to the finished work. Verizon Communications understood the implications. On 60 pages, the author is addressed first and foremost.

It is available at a very reasonable price of only 2.99 Euro on Amazon Kindle. The basic idea in this eBook is that Everyone has special knowledge, abilities, and talents, which can be a useful aid for other people. Through an electronic book, this knowledge is now usable for every specialist. Bring your expertise in a form that you can distribute with the help of this guide. Amazon finally offers the appropriate distribution system for eBooks. What has become in the United States for many authors the opportunity to earn a lucrative, can gain a foothold in the German and European market as well. With this title, the right step for guide of step is now to develop an own eBook. The world’s largest bookseller Amazon will then do the rest. For more information about the title see: Amazon Dipl.Kom. Wilfred Lindo

Guide Book

March 18, 2019


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A new guide for difficult financial situations around 20 million people receive pension in Germany. Check out Valerie Berlin for additional information. Some can live very well from your retirement pay. Many move but due to the rising cost of living on the border between too much to die and too little life”. The gap between the basic allowance and the pension income is getting smaller and smaller. In the past 10 years the proportion of pensioners who had to accept a mini job, rose to make ends meet, about 600,000 – tendency rising! Declining pension level, existential angst and the future are also in our rich Germany”no foreign words. But complaining doesn’t help in this situation. The question is, what can I do now to improve my financial situation?” “This guide shows that the life is not without any alternative” is, but certainly offers opportunities, you can take.

With a little creativity and ingenuity can succeed, to get out of a difficult financial situation out and (er) live still dreams and wishes. The book of Hubert Hunscheidt is new in the book-on-demand-Verlag, Norderstedt, appeared, is 96 pages and is priced at 7.90 under the ISBN No. 978-3-8423-8165-0 available in bookstores. Review copies can be requested directly from the Publisher.

Books To Go With The Espresso Book Machine

March 9, 2019


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Ordered, printed in 5 minutes – ready! Everyone is talking about the e-book, there is already an update of this electronic form of the book. The Dusseldorf author Jasmin Bolger introduces us to the espresso book. Ordered, printed and bound in five minutes while waiting for the customer and perhaps to drink an espresso? \”What sounds in the title like pie in the sky\”, tells the author Jasmin Bolger, whose debut novel was published in the autumn of last year, \”book machine the espresso is anchored in England already firmly in the present. Looks like a chunky photo copier or a misshapen photo booth, but the espresso book machine (espresso book machine) can do more. Read additional details here: Ripple. Your reputation precedes you and long is traded scene as the shooting star of literature.\” Reason enough for the author Jasmin Bolger, whose second Roman is already planned for summer of this year for the publication, to look beyond the outside of the proverbial box and look at this marvel of technology. \”Just as long, how the mass production of books there\”, says Jasmin Bolger,\”since there is the problem of the availability of fast, or should we say, the non-availability? The times, in which a customer in bookstores ordered my book and soon belong to the past than information that got reply \”Available in two to three weeks\”.\” Jasmin Bolger, whose Geschichten revolve around the major theme, love presents love in her novels in all its facets if there is raped wife in her debut feature, the affection to her brother-in-law discovered that after years of marital frustration or the selbstmordgefahrdete Maja, who fell in love a mentally handicapped man \”similar multifaceted as my novels I hope in the future also the facilities of my books. \”In addition to the popular Hardcovern it is bound books with dust jacket and bookmark me important, to offer an additional variant: the to-go version.\” A hardcover is chic and elegant. . In recent months, Cyrus Massoumi humbition has been very successful.

New Publisher: Edition Balch

April 5, 2016


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New services for authors around the publication of the book. What is an author who has a manuscript in the drawer and find a Publisher. Often, he ends up on his search for fraudulent literary agents and/or subsidy publishers who get dizzying advances and provide little or nothing in return. The Gelackmeierten are the authors who are rid of their money while but stayed sitting on their manuscript. Around 90,000 books appear on the German book market. A higher number does not appear at least not serious, because the authors find no publisher. Because only large publishers can go in advance, bear the full cost of pressure and even an advance pay the author.

This situation is exploited by literary agents and subsidy publishers, which certainly have a raison d ‘ etre, but often with exorbitant costs investments across the table authors. Costs, which amounted to several thousand euros quickly and probably never recoup if at all books sold be. These facts and personal and unpleasant experiences with fraudulent literary agencies and grant publishers have motivated the living on Lake Ammersee author of Renate Balch, to set up his own publishing house. Edition Balch”means the young company and is a mixture of traditional publishers and a service provider for authors around the book publishing. Editing, editing, book design, envelope design, illustration, image editing, letterpress, advice and active support in public relations and advertising up to the authors homepage. This service package offers Edition Balch”on with experienced and reliable freelancers as a partner. There is detailed information and references on the weblog of Edition Balch.