Tag: advertising & pr
More coverage for the press work, the Internet offers many new ways for the release of product and company information. Distribution of press releases, press services, or online press portals also offer an opportunity called. Information can be specifically controlled with a direct self publishing. A press service scores well on the search engines, because it is well listed and indexed due to the timeliness and quality of its content. The use of a press portal is therefore an important element in the online-PR. But what press services there at all and on which portals, it is worth a publication? Press services, press services, we distinguish between the classical press services and press agencies and the pure publication portals structure. The classic press service is generally subject to a charge and operates both portals for the publication, as well as distribution services via E-Mail, wire service or satellite. There are also a growing number of free press portals, those press releases free can be published.
A free press service has the advantage that press releases can be directly published and media contacts as well as from potential customers and prospects through the search engines directly reached. Comparison criteria the main criteria for the chargeable services of the press are the range of press services through direct contacts with the media, but also the number of accredited journalists and editors of press services. When evaluating a free press service above all website traffic, i.e. the volume of visitors and of the portal in the search engine ranking plays a role. A related site: Southwest Airlines mentions similar findings. The ranking is not static, but can be changed continuously. Many free press services are still relatively new to the market, to establish itself but sometimes very quickly. Innovative the portal, the better the content maintained and currently hold the faster, the portal scored an appropriate range in the search engines.
Produce content is like driving a car: theoretically it can be anyone. But few really make it. Everyone can produce content. But few really make it. Here meets the search engine optimized content”on the unique implementation of the information. “It takes no German studies, but in addition to talent and creativity, enthusiasm and motivation, the best of the content” to pick up. And the courage to venture into new. The content reality: we are the largest the vast majority of the companies created your content yourself.
Often they are restricted to the self-representation of the company or the description and representation of their products. Slowly the realization is, to communicate the customer more than the resulting individual benefit. Away from the pure product appearance, down to the individual and unique content. In addition to the most commonly used forms, such as articles, videos, photos and press releases, are precisely the blogs coming. The blog: The look in the company of the customer wants to Company look, take a look behind the scenes, see what you get normally cannot be seen.
How and where is better than a blog. Here, the customer learns what thinks a company, what it does and how it feels. Content – marketing may not be unique. The corporate blog is the ideal hub for customer comments / opinions. He combines and controls the communication in the company, such as the dialogue outwards. It is not about the decision for or against social networks or corporate blog. The juxtaposition, the interplay of all networks makes all the difference. Where the blog, other than the corporate Web site, with the affiliated social media platforms such as Facebook, plus, best strengthens the reputation of the online Twitter and Google and hence the sales increase. Perseverance and ambition are the prerequisites for success. Don’t give up if the quick success or the planned traffic didn’t. Everyone in the company must know what it is about and what ultimately matters: the customer. That should We all value it.
Thus increased sales within one year by 6.9 percent on average. Especially the large consultancies but exceptionally strongly benefited from this development. These are also growing particularly strongly. Mainly due to a high demand in the consumer goods industry, the chemical industry or in mechanical engineering, development potential arises again for the consultancies in Germany. The demand is after consulting firms according to BDU especially in wholesale and retail (up 9.5 percent) to notice the energy suppliers, water suppliers (up 8.4 percent) and automotive (+ 7.8%). Hear from experts in the field like Southwest Airlines for a more varied view. Central themes for the advice were 2010 in addition to the complex corporate finance marketing always incremented specializing in online marketing and social media marketing.
To what extent now, firms in these areas have generated exact sales, is not clear. Therefore, following statistics was developed by projections from the figures, data and facts of the yellow: presentation of the management consultancy Wengenroth and partner of the consulting firm Walker and partners was founded with the idea to provide a significant added value for small and medium-sized companies in terms of customer acquisition. So the advice was focus first on marketing and sales, but rightly focusing on online marketing, search engine advertising and search engine optimization has been defined. With over 500 satisfied references and numerous awards and certificates, the consulting company today is professional for the acquisition of new customers for SME’s and specialist for the first page of Google. CEO Interview of Hanover WUP consulting: how many years do the consultancy Walker and partners and who are your partners? Winfried Wengenroth: Two years ago we founded the consulting firm. As a result of our success, participate in and cooperate now a wide range of other partners in consultation or in the implementation of various marketing projects. WUP: How has the number of companies, their services in Take developed over the last few years and what trend or what trends you can conclude from this? Winfried Wengenroth: Like every other young entrepreneurs, so we too have experienced a mixed start. Meanwhile, other entrepreneurs who want to get similar successes realized contact us on the basis of recommendations.
As a tendency and trend we anticipate maximizing the importance of Google. Today Google every citizen of Western industrialised countries several times a day. This will increase. Also will take but also the importance of Google in developing countries. Google has perfectly understood it as a single company and realized, say the coming together of supply and demand in practice to implement the theories of Economics and market. We predict that Google’s first page will in future be the most expensive and at the same time multidimensional marketplace of the future. WUP: what measures take to stand out against the many other companies in this industry? Winfried Wengenroth: First of all I would like to almost claim to offer a unique service. In addition, there is if you think outside the box greatly enlarged competitors of similar strategies. Both advertising agencies and Internet agencies also try consulting to offer local service. Our advantage: We are independent. And we have 500 references that win today significantly more new customers than before the beginning of our service.
Trolleys are promotional products, which make easier the life in many situations trolleys are promotional products, which make easier the life in many situations. The great case make every trip and every trip. There is no tedious and painstaking drag with trolleys, they have a handle and wheels, so luggage comfortably moves from behind a while dragging. In recent months, Maurice Gallagher, Jr. has been very successful. This makes easy the transport of luggage everywhere. Even if you have to wear much, is backed up with these great promotional items to arrive not exhausted.
A lot of people today travel a lot and can be very excited about as a promotional item and use it well. Trolleys are light and ready for every application, whether it is only in the next town or on another continent. Trolleys are extremely useful promotional products, which should stand ready always home. Their much travelling business customers or employees of the company are joyful and business in the future with this promotional products Affairs accompany let. With a trolley as a promotional item, attached advertising logo is worn through the world.
Trolleys as promotional items there are in all conceivable sizes, shapes, colors and price ranges, so that a large selection guaranteed them. So, they can ensure that their advertising logo on an individual gift stands out everywhere. Great sets delight the recipient and make him anywhere convenient and easy to travel. Trolleys are promotional, with which they show usage and support customers in the world. With promotional items such as trolleys, you can inspire timeless and make an incredibly useful gift
Entrepreneur, self-employed and entrepreneur beware! More and more entrepreneurs is a marketing challenge. Often marketing is exactly that’s why not only made. But this is fatal. Because only who runs effective marketing, may enjoy new customers and significant increases in sales. Especially for small and medium-sized enterprises, real marketing is essential to survive in the long term on the market.
Right here, the business place athletes and provide highly effective marketing concepts for entrepreneurs. Concepts that everyone can implement quickly and easily. Daniel Simeoni and Thomas Muller, both business leaders say: we know that the biggest challenge of the entrepreneur is the practical implementation. Therefore, we give simple actionable step for step guides and checklists on the hand. This are our customers quickly in the implementation and experience too quickly first success.” Companies from all sectors need to understand how they back up big sales. Here, the Internet plays an important role. Because especially for small and medium-sized enterprises, the medium of the Internet offers an enormously powerful reach to the customer acquisition. But still far too few companies take advantage of this potential and benefit from it.
For entrepreneurs, this means that you just keep losing customers and revenue and give away to competitors. Thomas Muller, CEO explains we want to reach as many entrepreneurs as possible and make our knowledge available to them. Our aim is to transport it, where it is really needed this know-how directly there: in the company. Our customers experience significant success increases with this knowledge. With our concepts every entrepreneur can build on it.” Daniel Simeoni added: with our strategies show we, that marketing has to be complicated and how it specifically can use each for his company. Through the simple implementation, our customers achieve initial success after only a very short time. This motivates even further.”
Of course affiliate marketing for German webmasters with commercial websites not alone in the German-speaking countries is possible. Of course affiliate marketing for German webmasters with commercial websites not alone in the German-speaking countries is possible. Who puts on a foreign language page and realized a successful affiliate marketing to achieve the respective target group, can significantly increase its market, the number of potential customers, and ultimately the number of actual customers. This means more sales and more profit when clever strategy. And making E-Commerce very often also immediately clearly more pleasure.
Where I’ll be active? Who and where you want to be my new target group? This is the first question that you should answer to earn money with affiliate marketing abroad. Not every country is as it were as suitable market. May be the coveted domestic products in the country, that to handle incoming affiliate marketing campaigns in the eye as a target, not so desires. Maybe the audience due to the nature of the product, the product price is or demographic data of the destination country to low. On the other hand, the competition despite matching size of the target group could be so high that an acceptable sales only by immense effort would be possible, which is ultimately not profitable. It should be clarified in advance: who wants to do this carefully and is prepared to invest some money, can, for example, at the German Chamber of Commerce contact (ahk.de), which for many countries exist and offer advice. Who want to save money, to study at least intensively in the Internet, whether the cost of affiliate marketing for the foreign audience might be worthwhile. Getting started in affiliate marketing is once settled, the foreign language online shop or at least foreign-language landing pages, on which a complete purchase can be complete, the next step which target group you want to attract.
Nationwide Bank advertising at service stations, more than 123 million contacts on 142.800 advertising media at 6,800 petrol stations should be also the last car drivers. According to Federal motor transport authority more than 40 million vehicle owners, which regularly control the gas stations in Germany, are the focus of the campaign, with the Federal Association of the Volksbanken and Raiffeisenbanken (BVR) from 15 January nationwide on nozzles is present. A total of four weeks of BVR occupies the FillBoard exclusive package”the Hamburger Alvern Mediagroup and advertises on almost all petrol stations in the Alvern network for the dense BankCard service network of the cooperative banking group. On the advertising Tower Alvern’s patented for the nozzle are the Volks – and Raiffeisen banks on the nationwide 18,600 ways to soak up money”back. The appearance at the petrol stations will be accompanied by national radio spots. With the campaign of BVR aimed at people, who are on the road a lot and need money even at short notice”, declared by the competent media agency Sandra Dobernecker Advertising Center in Bonn. We target these mobile audience to 100 percent of the gas stations.
Because who is mobile, has usually a car, and refuel everyone needs sometime eventually.” “In addition: at the gas station, the ad in a virtually trouble-free environment is: who is waiting until the tank is full, is grateful for any distraction”, explained Sven Wucher Gadaria, Managing Director of Alvern media. “Otherwise than at television visitors about the commercial breaks look forward ‘ and deal with the Embassy.” In particular, if the look quite inevitably must fall, as in the FillBoard. The advertising attachment onto the nozzle made up to five view contacts per refuelling procedure, so an analysis of Alvern. How much are the awareness and acceptance of fuel stations media in the population, cables, inter alia the ambient media analysis II: therefore, 85 percent of those interviewed know the FillBoards. While 95 per cent find that the dispensing gun advertising not or ever bothers”.For a “Cooperative Bank, there is yet another argument for the advertising environment gas station: especially in rural and small-town areas under 100,000 inhabitants, where the majority of Germans lives and where also the Volksbanken and Raiffeisenbanken are strongly represented, the car is the most important means of transportation”, so Sven Wucher Zahid. The classic outdoor advertising is here often only conditionally available. With gas stations media but has the ability to penetrate everywhere.” Vera Gunther, pr-by-call
Transport your advertising message particularly well! Convince your customers! The current economic situation has a decisive influence on the business developments in the coming months. For this reason service providers should finance take seriously the questions of their customers, provide enlightenment and transparency and thus give a feeling of safety. This also applies for credit institutions, insurance companies and banks. In addition, security and integrity as important pillars of financial services are mediated by sympathetic gifts. And if you can convince the human senses of your customers, the message transported with them is particularly well represented.
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Focused questions also means: focusing on the customers main – instead of fragmentation on SideShow. In this way perhaps discover all crucial detail that remained so far in the competition. And they are fast. Because accurately the need for concrete action at the success-critical points can be seen immediately to respond. So, to solve not only the problems of individual, but braces itself against the dissatisfaction of many customers. Repurchase intent and the willingness of recommendation query in addition to the evaluation as such are also to measure the importance of touchpoints, and the intention of resale and recommendation ready at each point. So, it is excluded that invested all his energy in a performance, while inspiring, but ultimately don’t care about customers. The relevant questions are, worn on a scale from 0 to 10, so: this point is as important to you? Would you buy again at this point? Would you recommend this item? No matter can be finally following questions customers: of all the things that you appreciate, what do you like it best? Or: If there’s one thing, that we absolutely should do differently, what would the most important for you? Or: What would a perfect performance look like for you? Tell time! Or: What is for you the most important reason to remain loyal to us? Or, If there is one thing, for you us guaranteed recommend could, what would be the most recommendable for you there? Or, If there is one thing, for you us quite sure not recommend can, what is it for you? Such questions are ideal for personal or telephone conversations.
You can be but also online or in writing. This loyalty is strengthened, favored recommendation behavior and prevent loss of customer. It saves a lot of costs for lengthy classical market research and avoid missteps at the green table. Rather to develop a practical understanding of the customer, you can differentiated respond to customer requests and direct investment in the customer’s key areas. Please also see: Series: new selling (part 1) series: the customer touch point management (part 2) series: the customer touch point management (part 3) series: the customer touch point management (part 4) literature on the subject of 1 Anne M. Schuller customers on the run? How to win loyal customers and keep Orell Fussli 2010, 208 pages, 26.90 euro ISBN 978-3-280-05382-9 awarded by Managementbuch.de as test winner in the category of customer loyalty fan page on Facebook: facebook.loyalitaetsmarketing.com more info and order:… 2. Anne M.
Schuller/Torsten Schwarz (ed.) Guide WOM marketing the new recommendation company. Online & offline new customers win by social media marketing, viral marketing, Association and publisher of buzz: Absolit 2010, 450 pages, bound book price: 39,90 Euro / 51,90 CHF learn more and order here:… Links profiles/AnneM_Schueller facebook.loyalitaetsmarketing.com facebook.empfehlungsmarketing.cc blog.anneschueller.de twitter.com / anneschueller to the author Anne M. Schuller is a management consultant and is regarded as a leading expert for loyalty marketing. The diploma in business administration and best selling author is one of the ten best speakers in German-speaking countries (conga award 2010). You also works as a business trainer and teaches at several universities. Managementbuch.de ranks among the important management thinkers. She pulse lectures and performs power workshops on the topic of customer touch point management. The elite of the business among their customers. Contact: Anne Schuller
The two most important principles here: The truth sells best. Only the really good ones come through. The winners and losers of tomorrow within the next five years would have to reinvent all sectors and industries in a social way, Facebook founder Mark Zuckerberg has said already in October 2010. So there will be losers and winners in one type by social’ and mobile’ driven economy. According to Erik Qualman (Socialnomics) these can be listed as follows: the losers: companies, they are mediocre and interchangeable that badly corporations treat their employees and the environment, which act like lumbering tanker companies that fatten traditional advertising and offline media to the detriment of the community intermediary brokers, paid middlemen market participants without talent deals that get no intercession by third parties. The winner: Companies that provide commercial-quality products and excellent service – and Live those moral values, the SMEs maintain those that have numerous fans and dedicated multipliers openness, dialogue, loyalty and trust (as long as he gets to grips with the generation change) humanity the environment the company democracy the customers and consumers networks, alliances, partnerships women, Word of mouth and referral marketing. In this scenario the winner becoming? First of all, our new business world must be understood at all only once fully.
Then there’s the correct strategies based on and finally the appropriate management tools. The touch point management has interested the way. And the touch point manager will accompany this process in the future. More info: the book on the subject of Anne M. Schuller: touchpoints rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, 3rd Edition updated 2013, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 award as a medium-sized book of the year and the German coach Book Prize in 2012 the audiobook titled Anne M. Schuller: touchpoints audiobook version of rubbing shoulders with the customer of today management strategies for our new business world unabridged, 8 CDs ISBN 978-3-86936-501-5, 49,90 / CHF 62.50