Tag: advertising & pr
Entrepreneur, self-employed and entrepreneur beware! More and more entrepreneurs is a marketing challenge. Often marketing is exactly that’s why not only made. But this is fatal. Because only who runs effective marketing, may enjoy new customers and significant increases in sales. Especially for small and medium-sized enterprises, real marketing is essential to survive in the long term on the market.
Right here, the business place athletes and provide highly effective marketing concepts for entrepreneurs. Concepts that everyone can implement quickly and easily. Daniel Simeoni and Thomas Muller, both business leaders say: we know that the biggest challenge of the entrepreneur is the practical implementation. Therefore, we give simple actionable step for step guides and checklists on the hand. This are our customers quickly in the implementation and experience too quickly first success.” Companies from all sectors need to understand how they back up big sales. Here, the Internet plays an important role. Because especially for small and medium-sized enterprises, the medium of the Internet offers an enormously powerful reach to the customer acquisition. But still far too few companies take advantage of this potential and benefit from it.
For entrepreneurs, this means that you just keep losing customers and revenue and give away to competitors. Thomas Muller, CEO explains we want to reach as many entrepreneurs as possible and make our knowledge available to them. Our aim is to transport it, where it is really needed this know-how directly there: in the company. Our customers experience significant success increases with this knowledge. With our concepts every entrepreneur can build on it.” Daniel Simeoni added: with our strategies show we, that marketing has to be complicated and how it specifically can use each for his company. Through the simple implementation, our customers achieve initial success after only a very short time. This motivates even further.”
Of course affiliate marketing for German webmasters with commercial websites not alone in the German-speaking countries is possible. Of course affiliate marketing for German webmasters with commercial websites not alone in the German-speaking countries is possible. Who puts on a foreign language page and realized a successful affiliate marketing to achieve the respective target group, can significantly increase its market, the number of potential customers, and ultimately the number of actual customers. This means more sales and more profit when clever strategy. And making E-Commerce very often also immediately clearly more pleasure.
Where I’ll be active? Who and where you want to be my new target group? This is the first question that you should answer to earn money with affiliate marketing abroad. Not every country is as it were as suitable market. May be the coveted domestic products in the country, that to handle incoming affiliate marketing campaigns in the eye as a target, not so desires. Maybe the audience due to the nature of the product, the product price is or demographic data of the destination country to low. On the other hand, the competition despite matching size of the target group could be so high that an acceptable sales only by immense effort would be possible, which is ultimately not profitable. It should be clarified in advance: who wants to do this carefully and is prepared to invest some money, can, for example, at the German Chamber of Commerce contact (ahk.de), which for many countries exist and offer advice. Who want to save money, to study at least intensively in the Internet, whether the cost of affiliate marketing for the foreign audience might be worthwhile. Getting started in affiliate marketing is once settled, the foreign language online shop or at least foreign-language landing pages, on which a complete purchase can be complete, the next step which target group you want to attract.
Wrong focus on clicks and downloads and much squandered reaches potential Berlin, February 14, 2012. Trade mobs app marketing test became the visitor magnets at the this year’s M-days in Frankfurt am Main. The test evaluates the app marketing of visitors individually and makes proposals how mobile advertising can be even more successful. The results paint a shocking picture of the situation in the mobile market: on average the company achieved only 41 per cent of possible 100 percent. This shows that there is still much potential for development in mobile marketing. Also show the test results that many advertisers still wasting advertising budgets. “” Christian Haase, mobile marketing manager at HRS, made the trade mob test and explained: me has interested in where we stand in app-marketing of comparison to other “and supplemented: also the test evaluation with ideas I like, how and in which areas we can improve even further.” The most common error that appeared in 81 of the 92 participants and their mobile marketing is inefficient: advertising campaigns are optimized still only for downloads and clicks and not to actions, which happen E.g.
registrations and in-app purchases after downloading. This post-download conversions are however, promise that the app activity and sales. Ron O’Hanley has much experience in this field. Only through them, advertising campaigns are profitable at all. To know more about this subject visit Bernard Golden . The next error: 82 per cent of the test participants access to a few different ad networks. The reasons for this are obvious: overwhelm the fragmented market with many providers, as well as the time-consuming installation of software development kits (SDKs). In the reverse case, this means: advertiser give much coverage potential and Miss especially the potential of niche providers with special traffic.
The findings from our review demonstrate that many advertisers dump still advertising budgets”, explains Ravi Kamran, founder and Managing Director of trade mob, and stressed at the same time: as a mobile display marketing experts, we wanted not only to indicate the error in the mobile display marketing, but also deliberately illuminate the entire spectrum of app marketing. Our goal is to bring light into the impenetrable mobile advertising market. This is achieved with our technology, we flank with services like this test. “Its popularity on the M-days confirms our suspicion: the desire for orientation and greater professionalism in the app marketing is big.” About trade mob Fairtrade Moberg GmbH was founded in August 2010. Ravi Kamran, Alexander Franke and Florian Lutz form the management team and bring many years of experience from the mobile and performance marketing industry with. With trade mob advertisers and agencies can apply simple and successful apps. All ad networks from a single source can be reached via the one-stop-shop for mobile advertising. At the same time, measures and optimized trade mob of not only in stalls, but also in-app conversions (E.g. app starts, registrations or in-app purchases). As a result the turnover and the number will be same high budget active users increased significantly.
Nationwide Bank advertising at service stations, more than 123 million contacts on 142.800 advertising media at 6,800 petrol stations should be also the last car drivers. According to Federal motor transport authority more than 40 million vehicle owners, which regularly control the gas stations in Germany, are the focus of the campaign, with the Federal Association of the Volksbanken and Raiffeisenbanken (BVR) from 15 January nationwide on nozzles is present. A total of four weeks of BVR occupies the FillBoard exclusive package”the Hamburger Alvern Mediagroup and advertises on almost all petrol stations in the Alvern network for the dense BankCard service network of the cooperative banking group. On the advertising Tower Alvern’s patented for the nozzle are the Volks – and Raiffeisen banks on the nationwide 18,600 ways to soak up money”back. The appearance at the petrol stations will be accompanied by national radio spots. With the campaign of BVR aimed at people, who are on the road a lot and need money even at short notice”, declared by the competent media agency Sandra Dobernecker Advertising Center in Bonn. We target these mobile audience to 100 percent of the gas stations.
Because who is mobile, has usually a car, and refuel everyone needs sometime eventually.” “In addition: at the gas station, the ad in a virtually trouble-free environment is: who is waiting until the tank is full, is grateful for any distraction”, explained Sven Wucher Gadaria, Managing Director of Alvern media. “Otherwise than at television visitors about the commercial breaks look forward ‘ and deal with the Embassy.” In particular, if the look quite inevitably must fall, as in the FillBoard. The advertising attachment onto the nozzle made up to five view contacts per refuelling procedure, so an analysis of Alvern. How much are the awareness and acceptance of fuel stations media in the population, cables, inter alia the ambient media analysis II: therefore, 85 percent of those interviewed know the FillBoards. While 95 per cent find that the dispensing gun advertising not or ever bothers”.For a “Cooperative Bank, there is yet another argument for the advertising environment gas station: especially in rural and small-town areas under 100,000 inhabitants, where the majority of Germans lives and where also the Volksbanken and Raiffeisenbanken are strongly represented, the car is the most important means of transportation”, so Sven Wucher Zahid. The classic outdoor advertising is here often only conditionally available. With gas stations media but has the ability to penetrate everywhere.” Vera Gunther, pr-by-call
Transport your advertising message particularly well! Convince your customers! The current economic situation has a decisive influence on the business developments in the coming months. For this reason service providers should finance take seriously the questions of their customers, provide enlightenment and transparency and thus give a feeling of safety. This also applies for credit institutions, insurance companies and banks. In addition, security and integrity as important pillars of financial services are mediated by sympathetic gifts. And if you can convince the human senses of your customers, the message transported with them is particularly well represented.
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Focused questions also means: focusing on the customers main – instead of fragmentation on SideShow. In this way perhaps discover all crucial detail that remained so far in the competition. And they are fast. Because accurately the need for concrete action at the success-critical points can be seen immediately to respond. So, to solve not only the problems of individual, but braces itself against the dissatisfaction of many customers. Repurchase intent and the willingness of recommendation query in addition to the evaluation as such are also to measure the importance of touchpoints, and the intention of resale and recommendation ready at each point. So, it is excluded that invested all his energy in a performance, while inspiring, but ultimately don’t care about customers. The relevant questions are, worn on a scale from 0 to 10, so: this point is as important to you? Would you buy again at this point? Would you recommend this item? No matter can be finally following questions customers: of all the things that you appreciate, what do you like it best? Or: If there’s one thing, that we absolutely should do differently, what would the most important for you? Or: What would a perfect performance look like for you? Tell time! Or: What is for you the most important reason to remain loyal to us? Or, If there is one thing, for you us guaranteed recommend could, what would be the most recommendable for you there? Or, If there is one thing, for you us quite sure not recommend can, what is it for you? Such questions are ideal for personal or telephone conversations.
You can be but also online or in writing. This loyalty is strengthened, favored recommendation behavior and prevent loss of customer. It saves a lot of costs for lengthy classical market research and avoid missteps at the green table. Rather to develop a practical understanding of the customer, you can differentiated respond to customer requests and direct investment in the customer’s key areas. Please also see: Series: new selling (part 1) series: the customer touch point management (part 2) series: the customer touch point management (part 3) series: the customer touch point management (part 4) literature on the subject of 1 Anne M. Schuller customers on the run? How to win loyal customers and keep Orell Fussli 2010, 208 pages, 26.90 euro ISBN 978-3-280-05382-9 awarded by Managementbuch.de as test winner in the category of customer loyalty fan page on Facebook: facebook.loyalitaetsmarketing.com more info and order:… 2. Anne M.
Schuller/Torsten Schwarz (ed.) Guide WOM marketing the new recommendation company. Online & offline new customers win by social media marketing, viral marketing, Association and publisher of buzz: Absolit 2010, 450 pages, bound book price: 39,90 Euro / 51,90 CHF learn more and order here:… Links profiles/AnneM_Schueller facebook.loyalitaetsmarketing.com facebook.empfehlungsmarketing.cc blog.anneschueller.de twitter.com / anneschueller to the author Anne M. Schuller is a management consultant and is regarded as a leading expert for loyalty marketing. The diploma in business administration and best selling author is one of the ten best speakers in German-speaking countries (conga award 2010). You also works as a business trainer and teaches at several universities. Managementbuch.de ranks among the important management thinkers. She pulse lectures and performs power workshops on the topic of customer touch point management. The elite of the business among their customers. Contact: Anne Schuller
The two most important principles here: The truth sells best. Only the really good ones come through. The winners and losers of tomorrow within the next five years would have to reinvent all sectors and industries in a social way, Facebook founder Mark Zuckerberg has said already in October 2010. So there will be losers and winners in one type by social’ and mobile’ driven economy. According to Erik Qualman (Socialnomics) these can be listed as follows: the losers: companies, they are mediocre and interchangeable that badly corporations treat their employees and the environment, which act like lumbering tanker companies that fatten traditional advertising and offline media to the detriment of the community intermediary brokers, paid middlemen market participants without talent deals that get no intercession by third parties. The winner: Companies that provide commercial-quality products and excellent service – and Live those moral values, the SMEs maintain those that have numerous fans and dedicated multipliers openness, dialogue, loyalty and trust (as long as he gets to grips with the generation change) humanity the environment the company democracy the customers and consumers networks, alliances, partnerships women, Word of mouth and referral marketing. In this scenario the winner becoming? First of all, our new business world must be understood at all only once fully.
Then there’s the correct strategies based on and finally the appropriate management tools. The touch point management has interested the way. And the touch point manager will accompany this process in the future. More info: the book on the subject of Anne M. Schuller: touchpoints rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, 3rd Edition updated 2013, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 award as a medium-sized book of the year and the German coach Book Prize in 2012 the audiobook titled Anne M. Schuller: touchpoints audiobook version of rubbing shoulders with the customer of today management strategies for our new business world unabridged, 8 CDs ISBN 978-3-86936-501-5, 49,90 / CHF 62.50