Optimizing Advertising Agency Marketing

March 12, 2015


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Having set a goal – to achieve maximum efficiency of sales, an advertising agency "boutique solutions ESCALADA it was decided to search for specific software that would allow optimize the performance of the department as a whole. The required software was supposed to solve several problems: 1. To create a unified database of clients that includes: company information, contact persons, contact, jobs and Sales 2. Collect, store and retrieve important information about customers: their status, the state (phase) current work related to the goods of the company 3. Providing conditions for the protection of its customer base from damage, and copying deletion of data during the search of a suitable software, considered several CRM systems with different functionality, capabilities and value. Leadership considered the best option purchasing a CRM system Sales Expert, that best meets the requirements of the company.

A key feature is the Sales Expert Configurator, it can be quickly set up the program interface according to customer needs. As a result, the introduction of Sales Expert sales department was able, in the course of their work, enter information about your contacts with prospects and customers to celebrate the needs of each client, quickly find the necessary data. In order for the process of adding the necessary information was as simple as possible and operatives through the configurator, have been added and are arranged in the available fields on the cards. Managers appreciate the convenience of planning with clients, event reminder function helps, at the right time to remember appointments, calls, birthdays customers. Thanks to a flexible system of access rights could exclude cases unauthorized modification or deletion of customer information in a database. Leadership has expressed gratitude to the specialists of "Burof" for a professional approach to solving customer problems, consulting and system Sales Expert. Background of the advertising agency "boutique solutions ESCALADA: advertising agency "boutique solutions ESCALADA deals with the placement of advertising materials in the supermarkets of the city of Krasnoyarsk. Background on company "Burof": The company "Burof" is an official partner, a leading developer of business systems, companies Expert Systems. Expert Systems