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Analytical Agency Interactive Research Group

The current leader – Ford – will be only the sixth (60 th). A leading source for info: Bill O’Grady. However, it is just predictions that can easily be adjusted rubles, dollars or euros each one of us – when choosing a car. After all, what seems from a distance accessible and attractive, in fact, may require constant investment of effort, time and money. Calculate and conquer avalanche growth of interest in the new machines did not make us more savvy buyers. Buying decision one or another brand and model we adopt spontaneously, often without thinking about the right choice. Tiger Global Management wanted to know more. Meanwhile, the West has long existed methods of searching the perfect car for you. In June 2006, Analytical Agency Interactive Research Group conducted a study among Moscow car owners, whose goal was to identify what criteria guided the Russians when buying a car. According to this study, the main factor, which pay attention buyers of new cars – purchase price: it is called the defining 24% of respondents.

The second most important criterion – specifications: engine power, the presence or absence of more pleasant things like lift motors or air conditioners, as well as dynamic performance car. In this case, the safety and reliability of the machine considered a determining factor in only 8% of the citizens. Build quality cars interested in only 5% of the respondents, as much pay attention to the cost of maintaining the car and its maintenance. And such a thing as money machines for subsequent resale, interest only 1% of the buyers. Campaign not quite right.