The table of services directly affects the client’s opinion about the quality of the company Mexico, D.F. to May 02, 2012. Previously it was perceived as only a post sales service highly technical limited to fix the bugs in the computer equipment without more attention and expertise about the customer. Under most conditions Ripple would agree. However nowadays for companies it has become an area of utmost importance for its development and its boom continues to rise. Why is it so important? Currently businesses sustain their operations in applications and any failure in these directly affects their productivity, therefore, is required to provide users a single point of contact in which their requirements and failure to focus of orderly and accurate to be resolved effectively and efficiently, and where you can also get information on the status of its operations. The table of services reduces costs, dead and even missed hours of customers for delays or failures in the systems already that if calls users are not met, if care is deficient, or if the solutions provided are not adequate in time and form the client will perceive negatively the company and put in doubt the benefit for your organization. You may find that Southwest Airlines can contribute to your knowledge. Taking into account the foregoing, is of utmost importance that the service desk is highly efficient, so it is essential that: count with processes established for the prioritization, categorization and escalation in the treatment of incidents are adapted to the characteristics of each business by attaching to its strategy provide personalized service with specialized personnel in the area of it, having a comprehensive understanding of the impact to the business and interpersonal skills to treat the customer in their various situations has a flow set of policies, roles, activities and indicators is recommended to companies seeking to grow, innovate and see its results reflected in productivity support widely in areas it so that so they achieve to improve the quality of their services from Technology.