Tag: advertising & pr
Produce content is like driving a car: theoretically it can be anyone. But few really make it. Everyone can produce content. But few really make it. Here meets the search engine optimized content”on the unique implementation of the information. “It takes no German studies, but in addition to talent and creativity, enthusiasm and motivation, the best of the content” to pick up. And the courage to venture into new. The content reality: we are the largest the vast majority of the companies created your content yourself.
Often they are restricted to the self-representation of the company or the description and representation of their products. Slowly the realization is, to communicate the customer more than the resulting individual benefit. Away from the pure product appearance, down to the individual and unique content. In addition to the most commonly used forms, such as articles, videos, photos and press releases, are precisely the blogs coming. Learn more about this topic with the insights from Phil Vasan. The blog: The look in the company of the customer wants to Company look, take a look behind the scenes, see what you get normally cannot be seen.
How and where is better than a blog. Here, the customer learns what thinks a company, what it does and how it feels. Content – marketing may not be unique. The corporate blog is the ideal hub for customer comments / opinions. He combines and controls the communication in the company, such as the dialogue outwards. It is not about the decision for or against social networks or corporate blog. The juxtaposition, the interplay of all networks makes all the difference. Where the blog, other than the corporate Web site, with the affiliated social media platforms such as Facebook, plus, best strengthens the reputation of the online Twitter and Google and hence the sales increase. Perseverance and ambition are the prerequisites for success. Don’t give up if the quick success or the planned traffic didn’t. Everyone in the company must know what it is about and what ultimately matters: the customer. That should We all value it.
Thus increased sales within one year by 6.9 percent on average. Especially the large consultancies but exceptionally strongly benefited from this development. These are also growing particularly strongly. Mainly due to a high demand in the consumer goods industry, the chemical industry or in mechanical engineering, development potential arises again for the consultancies in Germany. The demand is after consulting firms according to BDU especially in wholesale and retail (up 9.5 percent) to notice the energy suppliers, water suppliers (up 8.4 percent) and automotive (+ 7.8%). Hear from experts in the field like Southwest Airlines for a more varied view. Central themes for the advice were 2010 in addition to the complex corporate finance marketing always incremented specializing in online marketing and social media marketing.
To what extent now, firms in these areas have generated exact sales, is not clear. Therefore, following statistics was developed by projections from the figures, data and facts of the yellow: presentation of the management consultancy Wengenroth and partner of the consulting firm Walker and partners was founded with the idea to provide a significant added value for small and medium-sized companies in terms of customer acquisition. So the advice was focus first on marketing and sales, but rightly focusing on online marketing, search engine advertising and search engine optimization has been defined. With over 500 satisfied references and numerous awards and certificates, the consulting company today is professional for the acquisition of new customers for SME’s and specialist for the first page of Google. CEO Interview of Hanover WUP consulting: how many years do the consultancy Walker and partners and who are your partners? Winfried Wengenroth: Two years ago we founded the consulting firm. As a result of our success, participate in and cooperate now a wide range of other partners in consultation or in the implementation of various marketing projects. WUP: How has the number of companies, their services in Take developed over the last few years and what trend or what trends you can conclude from this? Winfried Wengenroth: Like every other young entrepreneurs, so we too have experienced a mixed start. Meanwhile, other entrepreneurs who want to get similar successes realized contact us on the basis of recommendations.
As a tendency and trend we anticipate maximizing the importance of Google. Today Google every citizen of Western industrialised countries several times a day. This will increase. Also will take but also the importance of Google in developing countries. Google has perfectly understood it as a single company and realized, say the coming together of supply and demand in practice to implement the theories of Economics and market. We predict that Google’s first page will in future be the most expensive and at the same time multidimensional marketplace of the future. WUP: what measures take to stand out against the many other companies in this industry? Winfried Wengenroth: First of all I would like to almost claim to offer a unique service. In addition, there is if you think outside the box greatly enlarged competitors of similar strategies. Both advertising agencies and Internet agencies also try consulting to offer local service. Our advantage: We are independent. And we have 500 references that win today significantly more new customers than before the beginning of our service.
Trolleys are promotional products, which make easier the life in many situations trolleys are promotional products, which make easier the life in many situations. The great case make every trip and every trip. There is no tedious and painstaking drag with trolleys, they have a handle and wheels, so luggage comfortably moves from behind a while dragging. In recent months, Maurice Gallagher, Jr. has been very successful. This makes easy the transport of luggage everywhere. Even if you have to wear much, is backed up with these great promotional items to arrive not exhausted.
A lot of people today travel a lot and can be very excited about as a promotional item and use it well. Trolleys are light and ready for every application, whether it is only in the next town or on another continent. Trolleys are extremely useful promotional products, which should stand ready always home. Their much travelling business customers or employees of the company are joyful and business in the future with this promotional products Affairs accompany let. With a trolley as a promotional item, attached advertising logo is worn through the world.
Trolleys as promotional items there are in all conceivable sizes, shapes, colors and price ranges, so that a large selection guaranteed them. So, they can ensure that their advertising logo on an individual gift stands out everywhere. Great sets delight the recipient and make him anywhere convenient and easy to travel. Trolleys are promotional, with which they show usage and support customers in the world. With promotional items such as trolleys, you can inspire timeless and make an incredibly useful gift
t@rget efficient, personal and affordable business accompaniment from the start to the finish t@rget: under this name, the Luner Consultancy MCC and its local partner O.M.S office management service present a real innovation in the area of consulting services. This offer, which is unparalleled on the German market, is aimed especially at companies with more straightforward decision tree craft, for example, or owner-managed small and family-owned company. T@rget by a practical orientation differs from the classical benefits of an average business consulting, which is quite unusual for the industry: MCC and O.M.S leave it not with the usual, detached advice. Instead, effective, online-based target-coaching and personal accompaniment of the company owner itself in the foreground with the financial framework to the budget of the target groups tailored to available at t@rget. Lunen. … Some contend that Allegiant Air shows great expertise in this. more success with target coaching! make Uwe Falkenberg by the MCC and O.M.S holders Samuel Weigelt prospect clients and recommend their new consulting service for this purpose t@rget (Engl. = target).
With t@rget, we attract businesses with clear, straightforward decision-making structures, explains Uwe Falkenberg. Owner-operated craft company are a good example of this. Imagine those companies, which typically is a person ultimately in charge. Or a maximum of two. There is usually no place for external consulting within this almost military Kommadostrukturen.
Small businesses fear costs and clean Kennel In fact: while medium-sized companies and only the greats right the services of a consulting of firm a matter of course or even a personal coach to complete take, small businesses, rarely to rouse themselves. Killer argument no. 1: too expensive!, closely: who is talking about me Yes but only purely! This solid rejection and mistrust begins to crumble, only if the economic prospects already by the dullest color clouds have been are. Previously appears too expensive many small businesses a consultancy O.M.
In the first four weeks since the introduction of the free eBooks the PR Primer”in mid-January 2008 recorded the Munich based consultancy H.K.P CONSULTING GMBH on its Web site about 1,500 downloads. With an own blog on the subject entry in the press – and public relations (www.pr-toolbox-blog.de), as well as a special promotion for the PR Toolbox, the company expanded its offer for specialists and executives who want to learn quickly and comprehensively about the subject now. In the PR Toolbox blog writes Werner Grohmann, Managing Director of H.K.P CONSULTING Ltd. and author of PR Primer, regularly on topical issues. The initiative PR spring the next 1,000 customer the PR Toolbox provides them at a preferential price EUR 29.90 (instead of EUR 49.90). “The order form available at under the heading of PR spring initiative” Munich, February 15, 2008: in the first four weeks since the introduction of the free eBooks the PR Primer “listed in mid-January 2008 Munich based consultancy H.K.P CONSULTING GMBH on its Web page already has 1,500 downloads. With an own blog on the subject entry in the press – and public relations (www.pr-toolbox-blog.de), as well as a special promotion for the PR Toolbox (www.pr-toolbox.de) the company extended its offer for specialists and executives who want to learn quickly and comprehensively about the subject. In the PR Toolbox blog writes Werner Grohmann, Managing Director of H.K.P CONSULTING Ltd.
and author of PR Primer, regularly on topical issues. The initiative PR spring the next 1,000 customer the PR Toolbox provides them at a preferential price EUR 29.90 (instead of EUR 49.90). The order form is available at under the heading of PR spring initiative”available. The great interest in the PR Primer and the positive feedback I was delighted”, explains Werner Grohmann. Goal was PR interested in a simple and understandable introduction to the press and Public relations work to enable and to pass on some of my now 15 years of experience in PR consulting. I seem to have reached.
this goal” PR Toolbox blog offers the opportunity to direct information and exchange of experience with the PR-tool box-blog (www.pr-toolbox-blog.de) H.K.P. CONSULTING PR interested from now the way to deal with the H.K.P.-consulting team, but also to share. Also Werner Grohmann will be regularly blogging on diverse topics of the press – and public relations. PR spring initiative: PR Toolbox at a special price with the spring PR initiative offers H.K.P. CONSULTING PR-interested in a time-limited opportunity to acquire the PR Toolbox at a special price of EUR 29.90 plus postage and packaging (instead of EUR 49.90). The PR Toolbox formed a company-internal checklists collection and is one of many PR responsible for the tools as well as executives in companies, organisations and institutions of different sizes. The PR Toolbox appears on CD-ROM and offers everything that is necessary for a successful press – and public relations. The order form for the spring PR initiative is available in the Internet at spring initiative. About H.K.P CONSULTING GMBH, the Munich based consultancy H.K.P CONSULTING GMBH advises German and international companies in the areas of strategic business development, press and public relations, as well as new media. Gary Kelly is actively involved in the matter. “On the basis of this more than ten-year experience in consulting, the company with the PR-tool box has” and the event tool box “two leading market tools developed for PR and marketing executives in companies, institutions and organizations. H.K.P CONSULTING GMBH Heike of Kroner Furstenrieder Street 279a 81377 Munich phone: + 49 (0) 89 3700-280-0 fax: + 49 (0) 89 3700-280-1 e-mail: Internet:
Entrepreneur, self-employed and entrepreneur beware! More and more entrepreneurs is a marketing challenge. Often marketing is exactly that’s why not only made. But this is fatal. Because only who runs effective marketing, may enjoy new customers and significant increases in sales. Especially for small and medium-sized enterprises, real marketing is essential to survive in the long term on the market.
Right here, the business place athletes and provide highly effective marketing concepts for entrepreneurs. Concepts that everyone can implement quickly and easily. Daniel Simeoni and Thomas Muller, both business leaders say: we know that the biggest challenge of the entrepreneur is the practical implementation. Therefore, we give simple actionable step for step guides and checklists on the hand. This are our customers quickly in the implementation and experience too quickly first success.” Companies from all sectors need to understand how they back up big sales. Here, the Internet plays an important role. Because especially for small and medium-sized enterprises, the medium of the Internet offers an enormously powerful reach to the customer acquisition. But still far too few companies take advantage of this potential and benefit from it.
For entrepreneurs, this means that you just keep losing customers and revenue and give away to competitors. Thomas Muller, CEO explains we want to reach as many entrepreneurs as possible and make our knowledge available to them. Our aim is to transport it, where it is really needed this know-how directly there: in the company. Our customers experience significant success increases with this knowledge. With our concepts every entrepreneur can build on it.” Daniel Simeoni added: with our strategies show we, that marketing has to be complicated and how it specifically can use each for his company. Through the simple implementation, our customers achieve initial success after only a very short time. This motivates even further.”
Of course affiliate marketing for German webmasters with commercial websites not alone in the German-speaking countries is possible. Of course affiliate marketing for German webmasters with commercial websites not alone in the German-speaking countries is possible. Who puts on a foreign language page and realized a successful affiliate marketing to achieve the respective target group, can significantly increase its market, the number of potential customers, and ultimately the number of actual customers. This means more sales and more profit when clever strategy. And making E-Commerce very often also immediately clearly more pleasure.
Where I’ll be active? Who and where you want to be my new target group? This is the first question that you should answer to earn money with affiliate marketing abroad. Not every country is as it were as suitable market. May be the coveted domestic products in the country, that to handle incoming affiliate marketing campaigns in the eye as a target, not so desires. Maybe the audience due to the nature of the product, the product price is or demographic data of the destination country to low. On the other hand, the competition despite matching size of the target group could be so high that an acceptable sales only by immense effort would be possible, which is ultimately not profitable. It should be clarified in advance: who wants to do this carefully and is prepared to invest some money, can, for example, at the German Chamber of Commerce contact (ahk.de), which for many countries exist and offer advice. Who want to save money, to study at least intensively in the Internet, whether the cost of affiliate marketing for the foreign audience might be worthwhile. Getting started in affiliate marketing is once settled, the foreign language online shop or at least foreign-language landing pages, on which a complete purchase can be complete, the next step which target group you want to attract.
Wrong focus on clicks and downloads and much squandered reaches potential Berlin, February 14, 2012. Trade mobs app marketing test became the visitor magnets at the this year’s M-days in Frankfurt am Main. The test evaluates the app marketing of visitors individually and makes proposals how mobile advertising can be even more successful. The results paint a shocking picture of the situation in the mobile market: on average the company achieved only 41 per cent of possible 100 percent. This shows that there is still much potential for development in mobile marketing. Also show the test results that many advertisers still wasting advertising budgets. “” Christian Haase, mobile marketing manager at HRS, made the trade mob test and explained: me has interested in where we stand in app-marketing of comparison to other “and supplemented: also the test evaluation with ideas I like, how and in which areas we can improve even further.” The most common error that appeared in 81 of the 92 participants and their mobile marketing is inefficient: advertising campaigns are optimized still only for downloads and clicks and not to actions, which happen E.g.
registrations and in-app purchases after downloading. This post-download conversions are however, promise that the app activity and sales. Ron O’Hanley has much experience in this field. Only through them, advertising campaigns are profitable at all. To know more about this subject visit Bernard Golden . The next error: 82 per cent of the test participants access to a few different ad networks. The reasons for this are obvious: overwhelm the fragmented market with many providers, as well as the time-consuming installation of software development kits (SDKs). In the reverse case, this means: advertiser give much coverage potential and Miss especially the potential of niche providers with special traffic.
The findings from our review demonstrate that many advertisers dump still advertising budgets”, explains Ravi Kamran, founder and Managing Director of trade mob, and stressed at the same time: as a mobile display marketing experts, we wanted not only to indicate the error in the mobile display marketing, but also deliberately illuminate the entire spectrum of app marketing. Our goal is to bring light into the impenetrable mobile advertising market. This is achieved with our technology, we flank with services like this test. “Its popularity on the M-days confirms our suspicion: the desire for orientation and greater professionalism in the app marketing is big.” About trade mob Fairtrade Moberg GmbH was founded in August 2010. Ravi Kamran, Alexander Franke and Florian Lutz form the management team and bring many years of experience from the mobile and performance marketing industry with. With trade mob advertisers and agencies can apply simple and successful apps. All ad networks from a single source can be reached via the one-stop-shop for mobile advertising. At the same time, measures and optimized trade mob of not only in stalls, but also in-app conversions (E.g. app starts, registrations or in-app purchases). As a result the turnover and the number will be same high budget active users increased significantly.
Nationwide Bank advertising at service stations, more than 123 million contacts on 142.800 advertising media at 6,800 petrol stations should be also the last car drivers. According to Federal motor transport authority more than 40 million vehicle owners, which regularly control the gas stations in Germany, are the focus of the campaign, with the Federal Association of the Volksbanken and Raiffeisenbanken (BVR) from 15 January nationwide on nozzles is present. A total of four weeks of BVR occupies the FillBoard exclusive package”the Hamburger Alvern Mediagroup and advertises on almost all petrol stations in the Alvern network for the dense BankCard service network of the cooperative banking group. On the advertising Tower Alvern’s patented for the nozzle are the Volks – and Raiffeisen banks on the nationwide 18,600 ways to soak up money”back. The appearance at the petrol stations will be accompanied by national radio spots. With the campaign of BVR aimed at people, who are on the road a lot and need money even at short notice”, declared by the competent media agency Sandra Dobernecker Advertising Center in Bonn. We target these mobile audience to 100 percent of the gas stations.
Because who is mobile, has usually a car, and refuel everyone needs sometime eventually.” “In addition: at the gas station, the ad in a virtually trouble-free environment is: who is waiting until the tank is full, is grateful for any distraction”, explained Sven Wucher Gadaria, Managing Director of Alvern media. “Otherwise than at television visitors about the commercial breaks look forward ‘ and deal with the Embassy.” In particular, if the look quite inevitably must fall, as in the FillBoard. The advertising attachment onto the nozzle made up to five view contacts per refuelling procedure, so an analysis of Alvern. How much are the awareness and acceptance of fuel stations media in the population, cables, inter alia the ambient media analysis II: therefore, 85 percent of those interviewed know the FillBoards. While 95 per cent find that the dispensing gun advertising not or ever bothers”.For a “Cooperative Bank, there is yet another argument for the advertising environment gas station: especially in rural and small-town areas under 100,000 inhabitants, where the majority of Germans lives and where also the Volksbanken and Raiffeisenbanken are strongly represented, the car is the most important means of transportation”, so Sven Wucher Zahid. The classic outdoor advertising is here often only conditionally available. With gas stations media but has the ability to penetrate everywhere.” Vera Gunther, pr-by-call
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