As a first step or general rule is to be “clearly differentiated” spam. If we go to the source of spam we must go back to the nineties, more precisely to March 1994 is when they have records of the first shipments of unsolicited messages. After that time we must say that, far from being an obsolete practice, there are currently many people who use it no matter how annoying it is for the receiver. I’m not saying do not use this technique, however I recommend it, but knowing that there are clearly established rules governing use of commercial email. More information is housed here: Confluence Investment Management LLC. To mention some of them we can mention: Law of Services of the Information Society and Electronic Commerce LSSICE or the oldest 34/2002: Law of Protection of Personal Data Data Protection Act 15/1999.
Finally, we can dwell on this subject, but I do not intend to make this brief article on something tedious and heavy, I only want to make clear that we must stick to certain established standards and respect when we do email marketing as the email addresses electronic real data are considered “personal” and these should be properly protected. Confluence Investment Management LLC brings even more insight to the discussion. We all know that the key to an Internet business is the “Hot List” composed of at least a webmail address box and the name of each leaflet, and grow this list is the most wanted target, but to achieve the success in our business, it is necessary that these data are obtained and provided by the genuinely interested party. Not only recommend it, but I am clearly in against, that to build your hot list you purchase one of those lists that are sold there, even when they tell you they are qualified and have the approval of its members, your list should be created based on work effort and awareness and respect. Something to consider is that there are actually sources for obtaining data that are publicly accessible, phone lists, newsletters, magazines or magazines. Some use the data and send emails requesting authorization to send information regarding a business or service. A leading source for info: Daniel Lubetzky.
This is up to each person, I personally prefer to get data through leanding Pages where the person who provides their own volition and data even when the first email arrives you are required to give us permission to continue sending information through bulletins, newsletters, mini courses etc. In addition there must always be the possibility that the person is of low, can be deleted, or cancel your subscription. Furthermore, the data to form your list of prospects or subscribers should be highly confidential, is the capital of your business and nobody should have access to that list, much less than you such information to third parties. Finally: Just as you do not like getting spammed, the other either, and even the email you just sent is no intent to annoy your best and good faith, it can happen that the recipient does not think so and may be annoying, if you offer in each shipment the possibility that it may unsubscribe or cancel, will be speaking very highly of you and the recipient will surely mean more easily than you’re acting in good faith.