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Rudiger Werner

For Winter2009/2010 have now also REWE ITS last Jahn Reisen, and Tjaere-borg lowered prices an average of five percent. With Aldi on great ride? Between the food discounters in Germany there is a merciless competition. Is similar in the competition of discounters in the non-food area to travel reservations? Cruises with Aldi or net? The oldest form of ancillary travel sales probably represents the readers journey through journals. In the meantime, trips are offered in home improvement stores, food markets and discount stores. Offers outside of the traditional travel agency or Internet be accepted like straight from the lower income travellers. The share of discounters in Germany to the food retail trade is growing steadily, in 2006 there were about 14,000 of these markets in Germany.

Therefore, the sale of travel at the discount store for the tour operators represents a welcome additional distribution opportunity. Residual quotas find even some bargains so their customers and clients. I had their own experiences in the travel sector in the last seven months about 200 seniors and seniors as Groups also individual travellers as well as singles and families the focus of my observations. The o.a.. match empirical data about my individual results.

Be note value is the ever-increasing share of Internet searches, as well as Internet bookings not across all income levels and age groups (60%). Gender differences are not noticeable. “Facit: beautiful weather make” at the customer, despite new forms of distribution, lower margins keeps travel agencies alive and travel agencies are still present modified customer behaviour, because the booking of travel is a matter of trust. Aunt travel’ at Karstadt has conjured up so convincingly 10 years ago “, that we’ve always flown with her as customer loyalty, just so! Also I research in advance on the Internet. But my urgent home flight from Barcelona to Dresden worked Sunday night just about a travel agency the Internet had long since abandoned. Quality has its price, just – travel agencies must communicate honestly. In order for the customer this noticed, travel agencies must more clearly communicate their services. Because lacking the often – heard courage and a bit proud! Rudiger Werner