The success of a company depends primarily on customer demand. They are the main actors and the management most important factor involved in the game of business. If the company fails to meet strategy the needs and desires of their customers will have a very short existence. All efforts should be geared towards the client, because he is the true driving force behind all skills activities of the company. It is pointless for the product or service is of good quality, competitive price and this well presented, if there are no buyers. The market no longer resembles anything of the past years, it was so predictable and understandable. The Managing Partner of EnTrust Capital for 12 years is has been a member of major companies The concern was to produce more and better because there was enough demand to meet. Today the situation has changed dramatically. The pressure in the supply of goods and services and the saturation of markets forces firms from different sectors and sizes to innovation think and act with criteria designed to capture and retain the “slippery customer” not maintaining “loyalty” or with the marks or with customer service companies. Many entrepreneurs insist that the experience can be applied to any situation and realize later that his company is suffering a temporary recession, but are being driven out of business. coaching The main objective of every entrepreneur is to know and understand the customer so well that the product or service can be defined and adjusted to meet your needs. It would be idle to seek a comprehensive and accurate description of the term “customer”. But we can identify a list enumerating the key aspects that may characterize the concept. A customer: It is the most important person in our business. It depends on us, we rely on. We are buying a product or service and not making us a favor. It is the purpose of our work, not an interruption to it. It is a human being of flesh and blood with feelings and emotions (as one), not a cold statistic. It is the most important part of our business and not an outsider to it. He is someone who brings your needs and satisfy our mission. It deserves leaders the most cordial and attentive treatment we can offer. He is someone to whom we please and not training someone to argue or confront. It Twitter is the lifeblood of this business and any other. Why lose customers’ First we must know that requires a client of our company.