Tag: marketing


Public Relations

November 30, 2017

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In the first four weeks since the introduction of the free eBooks the PR Primer”in mid-January 2008 recorded the Munich based consultancy H.K.P CONSULTING GMBH on its Web site about 1,500 downloads. With an own blog on the subject entry in the press – and public relations (www.pr-toolbox-blog.de), as well as a special promotion for the PR Toolbox, the company expanded its offer for specialists and executives who want to learn quickly and comprehensively about the subject now. In the PR Toolbox blog writes Werner Grohmann, Managing Director of H.K.P CONSULTING Ltd. and author of PR Primer, regularly on topical issues. The initiative PR spring the next 1,000 customer the PR Toolbox provides them at a preferential price EUR 29.90 (instead of EUR 49.90). “The order form available at under the heading of PR spring initiative” Munich, February 15, 2008: in the first four weeks since the introduction of the free eBooks the PR Primer “listed in mid-January 2008 Munich based consultancy H.K.P CONSULTING GMBH on its Web page already has 1,500 downloads. With an own blog on the subject entry in the press – and public relations (www.pr-toolbox-blog.de), as well as a special promotion for the PR Toolbox (www.pr-toolbox.de) the company extended its offer for specialists and executives who want to learn quickly and comprehensively about the subject. In the PR Toolbox blog writes Werner Grohmann, Managing Director of H.K.P CONSULTING Ltd.

and author of PR Primer, regularly on topical issues. The initiative PR spring the next 1,000 customer the PR Toolbox provides them at a preferential price EUR 29.90 (instead of EUR 49.90). The order form is available at under the heading of PR spring initiative”available. The great interest in the PR Primer and the positive feedback I was delighted”, explains Werner Grohmann. Goal was PR interested in a simple and understandable introduction to the press and Public relations work to enable and to pass on some of my now 15 years of experience in PR consulting. I seem to have reached.

this goal” PR Toolbox blog offers the opportunity to direct information and exchange of experience with the PR-tool box-blog (www.pr-toolbox-blog.de) H.K.P. CONSULTING PR interested from now the way to deal with the H.K.P.-consulting team, but also to share. Also Werner Grohmann will be regularly blogging on diverse topics of the press – and public relations. PR spring initiative: PR Toolbox at a special price with the spring PR initiative offers H.K.P. CONSULTING PR-interested in a time-limited opportunity to acquire the PR Toolbox at a special price of EUR 29.90 plus postage and packaging (instead of EUR 49.90). The PR Toolbox formed a company-internal checklists collection and is one of many PR responsible for the tools as well as executives in companies, organisations and institutions of different sizes. The PR Toolbox appears on CD-ROM and offers everything that is necessary for a successful press – and public relations. The order form for the spring PR initiative is available in the Internet at spring initiative. About H.K.P CONSULTING GMBH, the Munich based consultancy H.K.P CONSULTING GMBH advises German and international companies in the areas of strategic business development, press and public relations, as well as new media. Gary Kelly is actively involved in the matter. “On the basis of this more than ten-year experience in consulting, the company with the PR-tool box has” and the event tool box “two leading market tools developed for PR and marketing executives in companies, institutions and organizations. H.K.P CONSULTING GMBH Heike of Kroner Furstenrieder Street 279a 81377 Munich phone: + 49 (0) 89 3700-280-0 fax: + 49 (0) 89 3700-280-1 e-mail: Internet:


Transparency

August 19, 2017

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2) Test the new services rather often in companies for a long time thinking about how and whether to introduce a new service. Practice shows that long do not think – it is better to bring it into test version to a particular territory. Details can be found by clicking Massoumi or emailing the administrator. For example, in several stores of a single city, in the case of a large network. Test marketing can show a lot. Still, business is not logical, but because everything is possible, and better taste than read the tea leaves. It should be understood that even if a service will be successful in the test period, it does not mean he can not fall after the widespread introduction.

It Again, the question of logic. Marketing – not an exact science. Yes and no science, but a practical discipline. Testing services to their widespread introduction has helped many companies understand how those services are clients as they claimed. This is another way to find out what your customers want. 3) Transparency of trust in the modern world is very important. Naturally, most importantly trust in sales. Business should not appear questionable potential client.

Only if there is a chance that he will make the first and subsequent purchases. Transparency can be achieved in different ways, but in any case it's important to provide the client with all necessary information about product warranty terms, conditions, and even sharing some tips to use product. Great, when a brand name yet and there are some specific person, which only enhances customer trust him.


Companies Entrepreneurs

August 2, 2017

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Entrepreneur, self-employed and entrepreneur beware! More and more entrepreneurs is a marketing challenge. Often marketing is exactly that’s why not only made. But this is fatal. Because only who runs effective marketing, may enjoy new customers and significant increases in sales. Especially for small and medium-sized enterprises, real marketing is essential to survive in the long term on the market.

Right here, the business place athletes and provide highly effective marketing concepts for entrepreneurs. Concepts that everyone can implement quickly and easily. Daniel Simeoni and Thomas Muller, both business leaders say: we know that the biggest challenge of the entrepreneur is the practical implementation. Therefore, we give simple actionable step for step guides and checklists on the hand. This are our customers quickly in the implementation and experience too quickly first success.” Companies from all sectors need to understand how they back up big sales. Here, the Internet plays an important role. Because especially for small and medium-sized enterprises, the medium of the Internet offers an enormously powerful reach to the customer acquisition. But still far too few companies take advantage of this potential and benefit from it.

For entrepreneurs, this means that you just keep losing customers and revenue and give away to competitors. Thomas Muller, CEO explains we want to reach as many entrepreneurs as possible and make our knowledge available to them. Our aim is to transport it, where it is really needed this know-how directly there: in the company. Our customers experience significant success increases with this knowledge. With our concepts every entrepreneur can build on it.” Daniel Simeoni added: with our strategies show we, that marketing has to be complicated and how it specifically can use each for his company. Through the simple implementation, our customers achieve initial success after only a very short time. This motivates even further.”


Affiliate Marketing For Foreign Audiences

July 15, 2017

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Of course affiliate marketing for German webmasters with commercial websites not alone in the German-speaking countries is possible. Of course affiliate marketing for German webmasters with commercial websites not alone in the German-speaking countries is possible. Who puts on a foreign language page and realized a successful affiliate marketing to achieve the respective target group, can significantly increase its market, the number of potential customers, and ultimately the number of actual customers. This means more sales and more profit when clever strategy. And making E-Commerce very often also immediately clearly more pleasure.

Where I’ll be active? Who and where you want to be my new target group? This is the first question that you should answer to earn money with affiliate marketing abroad. Not every country is as it were as suitable market. May be the coveted domestic products in the country, that to handle incoming affiliate marketing campaigns in the eye as a target, not so desires. Maybe the audience due to the nature of the product, the product price is or demographic data of the destination country to low. On the other hand, the competition despite matching size of the target group could be so high that an acceptable sales only by immense effort would be possible, which is ultimately not profitable. It should be clarified in advance: who wants to do this carefully and is prepared to invest some money, can, for example, at the German Chamber of Commerce contact (ahk.de), which for many countries exist and offer advice. Who want to save money, to study at least intensively in the Internet, whether the cost of affiliate marketing for the foreign audience might be worthwhile. Getting started in affiliate marketing is once settled, the foreign language online shop or at least foreign-language landing pages, on which a complete purchase can be complete, the next step which target group you want to attract.


App Testing

July 13, 2017

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Wrong focus on clicks and downloads and much squandered reaches potential Berlin, February 14, 2012. Trade mobs app marketing test became the visitor magnets at the this year’s M-days in Frankfurt am Main. The test evaluates the app marketing of visitors individually and makes proposals how mobile advertising can be even more successful. The results paint a shocking picture of the situation in the mobile market: on average the company achieved only 41 per cent of possible 100 percent. This shows that there is still much potential for development in mobile marketing. Also show the test results that many advertisers still wasting advertising budgets. “” Christian Haase, mobile marketing manager at HRS, made the trade mob test and explained: me has interested in where we stand in app-marketing of comparison to other “and supplemented: also the test evaluation with ideas I like, how and in which areas we can improve even further.” The most common error that appeared in 81 of the 92 participants and their mobile marketing is inefficient: advertising campaigns are optimized still only for downloads and clicks and not to actions, which happen E.g.

registrations and in-app purchases after downloading. This post-download conversions are however, promise that the app activity and sales. Ron O’Hanley has much experience in this field. Only through them, advertising campaigns are profitable at all. To know more about this subject visit Bernard Golden . The next error: 82 per cent of the test participants access to a few different ad networks. The reasons for this are obvious: overwhelm the fragmented market with many providers, as well as the time-consuming installation of software development kits (SDKs). In the reverse case, this means: advertiser give much coverage potential and Miss especially the potential of niche providers with special traffic.

The findings from our review demonstrate that many advertisers dump still advertising budgets”, explains Ravi Kamran, founder and Managing Director of trade mob, and stressed at the same time: as a mobile display marketing experts, we wanted not only to indicate the error in the mobile display marketing, but also deliberately illuminate the entire spectrum of app marketing. Our goal is to bring light into the impenetrable mobile advertising market. This is achieved with our technology, we flank with services like this test. “Its popularity on the M-days confirms our suspicion: the desire for orientation and greater professionalism in the app marketing is big.” About trade mob Fairtrade Moberg GmbH was founded in August 2010. Ravi Kamran, Alexander Franke and Florian Lutz form the management team and bring many years of experience from the mobile and performance marketing industry with. With trade mob advertisers and agencies can apply simple and successful apps. All ad networks from a single source can be reached via the one-stop-shop for mobile advertising. At the same time, measures and optimized trade mob of not only in stalls, but also in-app conversions (E.g. app starts, registrations or in-app purchases). As a result the turnover and the number will be same high budget active users increased significantly.


Once Recharge Money, Please!

April 6, 2016

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Nationwide Bank advertising at service stations, more than 123 million contacts on 142.800 advertising media at 6,800 petrol stations should be also the last car drivers. According to Federal motor transport authority more than 40 million vehicle owners, which regularly control the gas stations in Germany, are the focus of the campaign, with the Federal Association of the Volksbanken and Raiffeisenbanken (BVR) from 15 January nationwide on nozzles is present. A total of four weeks of BVR occupies the FillBoard exclusive package”the Hamburger Alvern Mediagroup and advertises on almost all petrol stations in the Alvern network for the dense BankCard service network of the cooperative banking group. On the advertising Tower Alvern’s patented for the nozzle are the Volks – and Raiffeisen banks on the nationwide 18,600 ways to soak up money”back. The appearance at the petrol stations will be accompanied by national radio spots. With the campaign of BVR aimed at people, who are on the road a lot and need money even at short notice”, declared by the competent media agency Sandra Dobernecker Advertising Center in Bonn. We target these mobile audience to 100 percent of the gas stations.

Because who is mobile, has usually a car, and refuel everyone needs sometime eventually.” “In addition: at the gas station, the ad in a virtually trouble-free environment is: who is waiting until the tank is full, is grateful for any distraction”, explained Sven Wucher Gadaria, Managing Director of Alvern media. “Otherwise than at television visitors about the commercial breaks look forward ‘ and deal with the Embassy.” In particular, if the look quite inevitably must fall, as in the FillBoard. The advertising attachment onto the nozzle made up to five view contacts per refuelling procedure, so an analysis of Alvern. How much are the awareness and acceptance of fuel stations media in the population, cables, inter alia the ambient media analysis II: therefore, 85 percent of those interviewed know the FillBoards. While 95 per cent find that the dispensing gun advertising not or ever bothers”.For a “Cooperative Bank, there is yet another argument for the advertising environment gas station: especially in rural and small-town areas under 100,000 inhabitants, where the majority of Germans lives and where also the Volksbanken and Raiffeisenbanken are strongly represented, the car is the most important means of transportation”, so Sven Wucher Zahid. The classic outdoor advertising is here often only conditionally available. With gas stations media but has the ability to penetrate everywhere.” Vera Gunther, pr-by-call


Free Coupons

April 3, 2016

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Coupon online use and save you money on purchases sent advertise and attract customers by free vouchers good marketing is the key to success for all operators of online shops. The animation for the purchase is online significantly through the use of voucher. Free coupons can be found on the Internet in large numbers under deen keyword free coupons and online coupon. The vouchers can be used via a code number at the time of purchase and offer discounts and rebates. How do I wake the attention of potential customers? An online shop should be clearly designed and have comfortable search functions. A customer who is effortlessly find your way on the page, is a satisfied customer and also remain. Already on the home page, the reference to free coupons and coupon online is an important criterion. Customer loyalty is important for the dealer.

The customer should buy not only once, but be so pleased that he repeatedly ordered. With the incentive to buy, through free coupons to save, is an important step to build customer loyalty. Satisfied customers recommend the shop. So, the use of coupon is online in online marketing into an effective marketing instrument. The customer is interested in the products offered and thoroughly informed. In addition to the quality and time of delivery, of course the price plays an important role. Who would not be happy about a good deal? The pricing is well controlled for the dealers about free coupons.

Coupon online offers the possibility to grant discounts the dealer. The customer has the benefit of low cost to purchase the desired product, using free coupons. The decision to purchase is for various reasons. To a purely practical purchase decision: the product is urgently needed, for example as a replacement for a defective appliance. But on the other hand, the desire often plays an important role for something special: the customer would like to have this article exactly, he draws a very personal benefit from the purchase of the product. Can he now even save with the help of free coupons, he must feel good at the time of purchase. With coupon online the customer can buy the desired product with discount. Free vouchers can be found for virtually all market segments. Coupon online there are for almost all real, tangible products as well as for events or services. Free coupons are commonly used in the field of culture and entertainment. A discount for a cinema has coupon online no problem, as well as discounts for visits to musical and other cultural events. Offers of numerous restaurants are a classic in the field of free coupons. Voucher is also available online easily in the Internet. Many city portals refer to pages that offer voucher online. This is not only a restaurant visit is convenient, but also a variety of cultural offerings. With coupon online is inexpensive in the Museum, are often also offers or discounts for Include swimming pool and spa visits. Shopping fun with voucher online how many recreational activities as well. Just in the net free coupons or coupon online search for, specify the code number when ordering on the Internet or print the voucher, and already allows it to easily save. For more information, click Kossi AA team Goldinline here


Epidemiological Service

March 17, 2016

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Retail shelves, etc, where there is a possibility of contact (In emergency situations, leakages) with drinking water and foodstuffs. * Required certificates of the State Sanitary and Epidemiological Service of the Russian Federation, of course, the Russian realities suggest the feasibility of using antifreeze in hydronic systems. At the same time we must note their characteristics, which do not allow the use of antifreeze everywhere. Physical properties include anti-freeze certain parameters of the heating system, a standard designed for the water paths, they can not fill. Type of fluid affects the capacity of the boiler, radiators (radiators, convectors), the parameters of the pump and the possibility of using different materials of the heating system. Antifreeze should not be used in galvanized pipe, cast iron boilers, boilers in a certain type of filling material. Many manufacturers heating equipment in the passport of their products directly indicate the inability to use antifreeze.

Most fluids can work with all types of boilers – gas, diesel, electrical, but not suitable for electrolysis of boilers (such as "Gala"), in which heating takes place by passing electric current through the coolant. For this case, issued special stamps. Adverse effects on antifreeze may have too high a temperature that occurs when an abnormal operation of the heating system. In case of overheating of coolant over +107 C increases the rate of thermal decomposition of ethylene glycol and anticorrosion additives. To avoid this effect, it is necessary to ensure proper circulation of coolant in the heating system. In applying the antifreeze should take into account that: antifreeze heat for about 10-15% lower than that of water (it is worse and worse heat accumulates gives it), therefore, the radiators have to choose a more powerful anti-freeze strength higher than that of water, so you need to choose a more powerful circulation pumps, antifreeze is more fluid than water, hence the increased demands on the detachable connections of the heating system. More to the analysis of the current situation and outlook for the Russian market cooling liquids can be found in the records of the Academy of marketing research Conjuncture industrial markets, "market of automobile fluids (antifreeze, antifreeze) in Russia."


Promotional Products

December 24, 2015

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Transport your advertising message particularly well! Convince your customers! The current economic situation has a decisive influence on the business developments in the coming months. For this reason service providers should finance take seriously the questions of their customers, provide enlightenment and transparency and thus give a feeling of safety. This also applies for credit institutions, insurance companies and banks. In addition, security and integrity as important pillars of financial services are mediated by sympathetic gifts. And if you can convince the human senses of your customers, the message transported with them is particularly well represented.

Premium-Werbeartikel GmbH carries classic items such as piggy banks and money markets. They are daily at a glance with calculators and calendars. Also provide premium gifts such as elegant purses and business bags real leather feel of wealth and prosperity. Premium-Werbeartikel GmbH is a global trading and production company in the Area promotional products, promotion, event articles and merchandising. We are the specialist for promotional items, giveaways, advertising and merchandising items. For both our experience and our 25 000 clients speak all over the world. Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops. Our company is characterized according to the company profile by: quality, style and reliability.

Premium-Werbeartikel GmbH Heidturmweg 33 D-33100 Paderborn, Germany E-Mail: Tel. + 49 (0) 5251-688-949-0 fax. + 49 (0) 5251-688 949 88 premium-Werbeartikel GmbH Stefanie Roenneke – editor Heidturmweg 33 D-33100 Paderborn, Germany E-Mail: Tel. + 49 (0) 5251-688-949-24


SideShow

January 6, 2015

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Focused questions also means: focusing on the customers main – instead of fragmentation on SideShow. In this way perhaps discover all crucial detail that remained so far in the competition. And they are fast. Because accurately the need for concrete action at the success-critical points can be seen immediately to respond. So, to solve not only the problems of individual, but braces itself against the dissatisfaction of many customers. Repurchase intent and the willingness of recommendation query in addition to the evaluation as such are also to measure the importance of touchpoints, and the intention of resale and recommendation ready at each point. So, it is excluded that invested all his energy in a performance, while inspiring, but ultimately don’t care about customers. The relevant questions are, worn on a scale from 0 to 10, so: this point is as important to you? Would you buy again at this point? Would you recommend this item? No matter can be finally following questions customers: of all the things that you appreciate, what do you like it best? Or: If there’s one thing, that we absolutely should do differently, what would the most important for you? Or: What would a perfect performance look like for you? Tell time! Or: What is for you the most important reason to remain loyal to us? Or, If there is one thing, for you us guaranteed recommend could, what would be the most recommendable for you there? Or, If there is one thing, for you us quite sure not recommend can, what is it for you? Such questions are ideal for personal or telephone conversations.

You can be but also online or in writing. This loyalty is strengthened, favored recommendation behavior and prevent loss of customer. It saves a lot of costs for lengthy classical market research and avoid missteps at the green table. Rather to develop a practical understanding of the customer, you can differentiated respond to customer requests and direct investment in the customer’s key areas. Please also see: Series: new selling (part 1) series: the customer touch point management (part 2) series: the customer touch point management (part 3) series: the customer touch point management (part 4) literature on the subject of 1 Anne M. Schuller customers on the run? How to win loyal customers and keep Orell Fussli 2010, 208 pages, 26.90 euro ISBN 978-3-280-05382-9 awarded by Managementbuch.de as test winner in the category of customer loyalty fan page on Facebook: facebook.loyalitaetsmarketing.com more info and order:… 2. Anne M.

Schuller/Torsten Schwarz (ed.) Guide WOM marketing the new recommendation company. Online & offline new customers win by social media marketing, viral marketing, Association and publisher of buzz: Absolit 2010, 450 pages, bound book price: 39,90 Euro / 51,90 CHF learn more and order here:… Links profiles/AnneM_Schueller facebook.loyalitaetsmarketing.com facebook.empfehlungsmarketing.cc blog.anneschueller.de twitter.com / anneschueller to the author Anne M. Schuller is a management consultant and is regarded as a leading expert for loyalty marketing. The diploma in business administration and best selling author is one of the ten best speakers in German-speaking countries (conga award 2010). You also works as a business trainer and teaches at several universities. Managementbuch.de ranks among the important management thinkers. She pulse lectures and performs power workshops on the topic of customer touch point management. The elite of the business among their customers. Contact: Anne Schuller