Advertisers second group, called the "other" such as, for example, STS logistics or "Transgroup AU", occupy a large share of the amount of advertising outlets messages, rather than in the size of the advertising space. This is due to the fact that companies in this group do not focus on a certain publishing units, especially large, and the advertising of "sponsorship type. In the business media priority of companies has developed a completely different advertisers. The main advertiser here is the DHL. He owns 71% of the volume of advertising on the areas and 68% in the number of outputs.
Second place goes to "Trans-Siberian Intermodal Service "(TIS) – 19% and 10% respectively. And "Transcontainer" in this group of publications only third place. Such a distribution in 2007, formed primarily from the use of a competitor in the modules advertising section "Transport and Logistics" of the newspaper "Vedomosti". Obtained by monitoring the business media data allow us to evaluate the main characteristics of the advertising company DHL. In 2007, even such a large company maintained a constant volume of advertising. In different months of the year, DHL advertising presence in this circle of business publications, there has been a periodic character.
Periods of activity lasted for 2-3 months and followed by periods of calm. These pauses. during which the advertising has become reminiscent and was issued in minimum amounts, lasted on average for a month. In the first half with a frequency of once per quarter, there were two obvious peaks advertising presence.