Nationwide Bank advertising at service stations, more than 123 million contacts on 142.800 advertising media at 6,800 petrol stations should be also the last car drivers. According to Federal motor transport authority more than 40 million vehicle owners, which regularly control the gas stations in Germany, are the focus of the campaign, with the Federal Association of the Volksbanken and Raiffeisenbanken (BVR) from 15 January nationwide on nozzles is present. A total of four weeks of BVR occupies the FillBoard exclusive package”the Hamburger Alvern Mediagroup and advertises on almost all petrol stations in the Alvern network for the dense BankCard service network of the cooperative banking group. On the advertising Tower Alvern’s patented for the nozzle are the Volks – and Raiffeisen banks on the nationwide 18,600 ways to soak up money”back. The appearance at the petrol stations will be accompanied by national radio spots. With the campaign of BVR aimed at people, who are on the road a lot and need money even at short notice”, declared by the competent media agency Sandra Dobernecker Advertising Center in Bonn. We target these mobile audience to 100 percent of the gas stations.
Because who is mobile, has usually a car, and refuel everyone needs sometime eventually.” “In addition: at the gas station, the ad in a virtually trouble-free environment is: who is waiting until the tank is full, is grateful for any distraction”, explained Sven Wucher Gadaria, Managing Director of Alvern media. “Otherwise than at television visitors about the commercial breaks look forward ‘ and deal with the Embassy.” In particular, if the look quite inevitably must fall, as in the FillBoard. The advertising attachment onto the nozzle made up to five view contacts per refuelling procedure, so an analysis of Alvern. How much are the awareness and acceptance of fuel stations media in the population, cables, inter alia the ambient media analysis II: therefore, 85 percent of those interviewed know the FillBoards. While 95 per cent find that the dispensing gun advertising not or ever bothers”.For a “Cooperative Bank, there is yet another argument for the advertising environment gas station: especially in rural and small-town areas under 100,000 inhabitants, where the majority of Germans lives and where also the Volksbanken and Raiffeisenbanken are strongly represented, the car is the most important means of transportation”, so Sven Wucher Zahid. The classic outdoor advertising is here often only conditionally available. With gas stations media but has the ability to penetrate everywhere.” Vera Gunther, pr-by-call