Martin Schaarschmidt

November 6, 2014

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Joint presence with IGA OPTIC learned again positive response start to the year the eyecare industry: but at this year’s international optometrist trend fair opti, which took place from 13 to 15 January in Munich, could consult 23,000 visitors not only about latest trends for good looks but also about current developments at the good hearing. In the exhibition halls present indeed the HoREX of hearing acoustics EC was leading, Association of the German hearing care professional industry, which is presented together with its cooperation partner, the IGA community of interests EC (IGA OPTIC), optics. Over 380 member companies of HoREX, many offer a combination of optics and acoustics of the listening. During the fair in Munich, many visitors took the opportunity to learn about the services of the community. A fundamental concern of our community is to assist small and smaller companies of the German listening acoustic market in their market presence”, explains Tannassia Raghavan, an Executive Member of the Board of HoREX. We offer attractive packages in all relevant areas of our member companies. We help them to prosper in an ever-harder competition.

And last but not least, we are a strong and vital community. Many of our members are active in hearing acoustics as well as in eye optics. Opti is a platform that is worthwhile and that has proved for us.” The HoREX is a regular of the opticians fair to inform a wide audience about the own attractive services for four years. Here, the Community presented 2012 again along with their long-time partners, the IGA OPTIC optician community. As in previous years we could during the three exhibition days many good conversations and make new contacts “, so Mario Werndl, Member of the Board of Directors of the HoREX.

Many visitors took the opportunity to learn about the benefits a HoREX membership to learn. Our joint trade fair presence was also a lively meeting place for members of both communities.” Editorial Note: the hearing acoustics EC headquartered in Kreuztal HoREX was founded in 1995 and is one of the leading performance of hearing-acoustics industry. Today, nationwide over 380 listening acoustic master specialist businesses belong to her. The HoREX care professional aims to offer an individual hearing solution people with hearing loss, which focuses on personal hearing requirements and a fair price / performance ratio. The HoREX provides future-oriented perspectives and an attractive shopping policy, extensive marketing support and numerous services, offers in-service training and quality certification to its members.