The prepress service agency Heko-media, headquartered in Wurzburg, has opted for the Web-to-print software solution by CONTENTSERV. The prepress service agency Heko-media, headquartered in Wurzburg, has opted for the Web-to-print software solution by CONTENTSERV. Thus, long-term wholesale, as the roller shutter manufacturer Warema, who supervised a network of distribution partners and worldwide is present with subsidiaries, should receive a faster and better service. The preparation and coordination of printed materials should be significantly optimised and time – and cost-efficient by equip. Faster processes, better service and new opportunities, such as the production of elaborate catalogues in a fraction of the previously applied time do we increase customer satisfaction and keep customers or attract new customers.”explains Jurgen Korner, Managing Director of the Heko-media. In a first phase of the project, which is on the Adobe InDesign Server-Building Web-to-print solution CS creation suite implements an integrated media asset management. The old media database we this completely replaced.
In the new media asset management system, in the future all imagery, logos and InDesign layouts should be media-neutral maintained and deployed. Using the Web editor of the CS suite of creation steps, such as for example the placement of logos with address information, via the Internet directly to the original InDesign layout can be made then, then the system printable PDF data to generate. Changes to product texts, logos, images and data are always centrally via the media database and are automatically updated in the layout document. Votes and shares the customers directly via the system workflow. In a future stage of expansion is planned, the distributor of the Warema customers receive an individual access to the system, to create individualized, localized marketing materials. In this stage of the expansion, also a database publishing solution to be implemented via the catalogues for Warema automated through the system can be produced. The provider presents insights into CONTENTSERV solutions. About CONTENTSERV GmbH CONTENTSERV GmbH is a software manufacturer for enterprise marketing management solutions (EMMS).
With its comprehensive and user-friendly approach makes the solution by CONTENTSERV the creative system of marketing, sales and communications. It supports in all media, print and communication processes. Media, such as catalogues, websites, E-shops, print and online promotional materials can be created without knowledge professionally via Web browser. Thus, optimize processes and high cost and time savings. This ensures a faster time-to-market product communication and for clear competitive advantages. Press contact: Petra Kamal, head of marketing CONTENTSERV GmbH Werner-von-Siemens-str. 1 85296 Rohrbach (ILM). GERMANY T + 49 8442 9253 870 F + 49 8442 2044