At the IAA 2007 signalled the road to future”(awarded with a Golden Lion in Cannes 2008) the way to emission-free mobility. 2009 the production finished in new era”(among other things awarded by the Art Directors Club in the category communication in space 2010″), that Mercedes-Benz is progress towards the sustainable future design. And now continues this way: with Mercedes next and the pulse of a new generation. Mercedes-Benz at the IAA in Frankfurt Festhalle numbers built: 1907/1908 footprint: approx. 5600 m2 Booth total Festhalle: 10,800 m m exhibition space, including the Maybach and lounges: approx.
7.800 m2 stage including behind the scenes: approx. 1,350 m m area Forum OG: 1,635 m technology m and escape routes: 1,650 m m brand band: approx. 1,200 m m Media area: approx. 4 million pixel vehicles (show and exhibition): 72 construction: approximately 70 days of steel: approx. 850 t cable: approx. 100,000 m cable (DI Telba, Immel, XL) materials dome casing along the stock: Midnight blue, textile layers, ground edges, ceiling front edges: the layers are visible with delicate elegant white lines (45 cm) in the room. Glass balustrade allows maximum input and views. Floor coverings in all levels: carpet (black), black and white painted wood surfaces, parquet oak dark, white oiled silver band: brushed and anodized aluminium, layered media area integrates customer stakeholders: Daimler AG, Stuttgart architecture: Kauffmann Theilig & partner architects free, Ostfildern communication, exhibition and media design: Atelier Markgraph, Frankfurt/Main light design: TLD Planning Group GmbH, Wendlingen Messebau: display international, Wurselen about Atelier Markgraph Atelier Markgraph is one of the leading agencies in the production of communication in the area.
The interdisciplinary design and Planning Office in Frankfurt am Main is worldwide experienced companies, brands and themes in the spatial context. In the field of economy, culture and science caused by spatial productions surprising integrating latest technologies: exhibitions about media productions-corporate architecture. Customer range chip company of urban institutions from the blue to the middle class. Brands such as Mercedes-Benz, Deutsche Telekom, Viessmann, knives and Medtronic are on the customer list by Atelier Markgraph as well as cities, museums and cultural institutions. The Frankfurt designers have received for their work numerous awards, including the Golden Lion at the Cannes Lions, the British D & AD Black Pencil and the design award of the Federal Republic of Germany in silver, the highest German Award for design.