Department SMEs

February 21, 2013

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Even though currently in the Venezuelan State alliances with third world countries are being established in order to encourage Venezuelan businesses to compete in the international market, certain questions arise in my mind, are SMEs in Venezuela to compete in these markets prepared? Will they have the productive and technological capabilities to deal with these economies? Given these concerns, it is necessary to establish opportunities and weaknesses of Venezuelan companies, specifically SMEs to venture into international markets. SMEs face the following weaknesses: insufficient investment in technological advances, generated as a consequence the manufacture products few competitive in international markets. Many of the small and medium-sized enterprises are family origin, which implies that companies are managed by entrepreneurs with little managerial and scarce capacity leadership. Many SMEs do not invest in the training of human capital, generating little motivation to employees. Little or no strategic planning and research of market in the development of their activities. Many of the small and medium-sized businesses have organizational structures that are not consistent with reality, since they focus on sales, finance and production departments and do not have marketing departments in their structures. They downplay to the levels of quality of the products, thus generating a shift in its products in international markets.

Little use of electronic media to market their products.The SME has the following opportunities: the State obliges the institutions financial as part of its portfolio is aimed at the development and encouragement of productive activities, through interest rates regulated in order that small and medium-sized enterprises (SMEs) have access to financing. Fundamental characteristics for which these companies can be dealt with under the modality of microcredit is that the company have a maximum of 10 workers and its annual sales not exceeding Bs. 3.300.000,00 Venezuelan State currently is building partnerships with developed countries, which stimulates investment in technological development, acquisition of material raw material among others, which stimulates the production of domestic enterprises. Today in some of the SMEs is grouped in Clusters in some sectors in order to cut its costs and obtain greater profits. qualified human Capital. Conclusions once analyzed weaknesses and opportunities for SMEs in Venezuela concluded that SMEs achieve venture into international markets, should firstly, stimulate the development of market research since this is a tool that will allow them to know who are your consumers, what are their patterns of consumption, who are its main competitors among othersTherefore, the existence of a Department of marketing that is essential This flat communication with the departments involved with the production and sales of products. In addition, is critical, companies making a direct investment in human capital formation and technological innovations to improve their production processes, whereas the possibility of financing through financial institutions, without leaving aside the advantages offered alliances and treaties by the State and the world’s powers with regard to technological advances. It is also important, stimulating the formation of Clusters by small and medium-sized enterprises Venezuelan, since through this mechanism they will have the advantage of acquiring material raw material at a better cost, offer channels of efficient distribution and indeed this companies to group themselves will have the opportunity to compete in international markets. Finally, to encourage the use of the e-marketing as a tool allowing to publicize their products at the national and international level, 24 hours a day, 365 days of the year, at less cost.