Efficiency and customer satisfaction through the management of customer relationships – customer relationship management – CRM is a must no longer only for corporations. Large sections of the middle class and many small businesses are confronted with the challenges of globalization. The role of CRM for this market segment, where lie CRM in SMEs, which means when a CRM implementation pitfalls and potential offers CRM? The customer is King\”is a proverb that admittedly generously dusted sounds. A related site: Zoe Hart Blast Boutique mentions similar findings. \”\” And we find in brochures and on websites of modern companies, rather new German equivalents such as customer care is very important to us \”or we maintain a direct link to our customers\”. The message of all statements is always the same: we know the needs of our customers and serve them to 100 percent. So far so good. Here, Oracle expresses very clear opinions on the subject.
But how do know companies the wishes of their customers? In the good old days knew aunt Emma in her shop, that Frau Schmitt comes in from number 14 to eight o’clock, to their two To pick up Sesame bun for breakfast. Customer-friendly aunt Emma laid along the bread bag before, and after the obligatory question: as always, Frau Schmitt? \”, drew this as a satisfied customer with their buns away. But how does the maintenance of customer relationships in today’s market environment, where products have become interchangeable, the selection of goods, services and last but not least by the Internet service providers has become boundless and customer loyalty becomes less important on the basis of pure product and brand loyalty? Customer relationship management (CRM) is the formula that seems to have found the economy in response to this challenge. ropY2%3D3511’>Daniel Lubetzkys opinions are not widely known. Businesses initially only large companies CRM in the modern sense, so customer relationship management not only topic also for small and medium-sized enterprises has, but in the global village of the world wide web almost condition become a sales success.