My page at lareinadelmercadeo.com was a site full of content, with files of my newsletters, and comprehensive to meet visitors who click and read like. But why I changed? And you should do the same? It all depends, but let’s look at the following using an a Web page web page is excellent for sharing information with your visitors. We have articles, free reports, section with testimonials, contact forms, etc. All you need to position yourself in front of your customers and make more sales.
Some examples: A beauty salon can use your page to include photos of before and after their customers. An accountant may include educational articles that position you as an expert. A consultant can use your page with the same purpose. Every entrepreneur can use the page with similar purposes. The question would be what is your goal? Already know mine. That visitors give me your email to add it to my list (newsletter) to start a professional relationship.
Although my previous website did the same, only 12% of visitors became subscribers. Nothing bad. 100 Visitors, 12 are converted to subscribers. But I want more because I know that if I increase the percentage, increase my sales, right? And it was there I started to test the use of a landing page. And what was what I found? A landing page before, I explain briefly. A landing page is a single page where there are links to other areas of your website. The only goal you want to achieve with that landing page is the person to take a specific action. Look at its different uses: report free a. promote a free report, the person is pre-qualifies (only want potential customers), it gives you your email and start to send you a newsletter (or gives you your postal address and send a printed newsletter). B. promote a free report, the person gives you your phone and make a call tracking. C. promote a free report, the person gives you your postal address and give you follow-up with a series of letters written. D. promote a free report, the person gives you your email, you positions through the report and send it to your sales letter. Simple! You want a specific action and a landing page will help you with that goal. There are many uses for the landing pages, but these I have mentioned are its most frequent uses. Have what results I have had with the use of a landing page? Since I made the change, the percentage rose from 12% to 26.4%. More readers, more sales! That is by using my home page. You can modify to increase it, but my page is divided into so many portals that anyone visit (not attract 100% of pre-qualified individuals). Now using the same strategy, I’m having a 57.2% conversion with a special domain that my Wizard inserts into my articles (the visitor is more pre-qualified). Paying advertising to through Facebook, I’m having a 22.1% conversion. Should you use a landing page? It all depends on the lens you have, but if you have a specific goal such as those you mentioned, maybe the use of a landing page should try to see if it is more efficient.