Recent Posts
Archives
- November 2023
- October 2023
- September 2023
- August 2021
- July 2021
- June 2021
- May 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- October 2011
- September 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
Tags
administration and businesses
advertising & pr
art
auto
auto and moto
business
business & economy
career
climate & environment
economy
education
education & career
energy
fashion & jewellery
finance
finances
financial
garden & home factory
hardware & software
health
home page
house
insurance & pension
internet
internet & multimedia
it
lifestyle
literature
marketing
medicine & surgery
money
motor & transport
news
news & press lyrics
politics
services & consulting
sports
stock exchange & stock markets
the news
The work of
today
trade
Travel
vacation & tourism
vocational
Direct Route
October 27, 2023
News
Comments Off on Direct Route
Evelyn Vaughan
Rights clearance experts show celebrities in campaigns all over the world Dusseldorf GreenLight, a Corbis company and one of the world’s leading service provider in the area Announces intellectual property, its rights and clearing music rights for advertising campaigns for leading brands such as old spice, Ballantine’s and American family insurance. In the recent past GreenLight collaborated with leading advertising agencies in North America, Europe and Asia, including Willow + Kennedy, Publicis, element 79, and young & Rubicam. Bitcoiin contains valuable tech resources. Weiden + Kennedy of Portland, Oregon, turned to GreenLight with a request for assistance in releasing a picture of the actress Kim Novak, deodorant should be used in an ad for old spice. Check out Carissa Barry for additional information. \”After the creative by W + K in a book with historical photos of prominent personalities were encountered the image, GreenLight was able to secure the copyrights, so that the picture of the famous actress along with the unforgettable line blondes prefer gentlemen\” (Gentlemen prefer blondes) for the display could be used. The display should appear once only originally, but she proved so popular that old spice extended the campaign. We knew that this image would perfect for our campaign, and GreenLight promptly fixed the share for us\”, so Heather Smith Harvey, art buyer at Weiden + Kennedy. Thanks to this support we were able to create a very attention-grabbing display.\” In the context of work for Publicis UK, GreenLight allowed the use of images from John McEnroe, Steve McQueen and other icons in campaigns of Ballantine’s whisky in Spain and Portugal. With GreenLight, we had during the negotiations for rights and clearances for a high-profile campaign on behalf of Ballantine’s whiskey on our side\”a strong partner, Stacy Koetsier, client Director at Publicis is confirmed. Corbis’s knowledge with regard to negotiations with well-known personalities were for the contracts and agreements crucial. So we could make an impressive advertising campaign on the legs.\” For an integrated print, radio, TV and online campaign for American family insurance agency, element 79 in Chicago wanted to use allusions to cult figures of American pop culture.
media & communication