We can say that the new requirement does not comply with the original product itself, and the collection of goods from some other commodity. This fact can be used as Rule 1. For to existing market products can be used on a new, additional assignment, you should use it together with some other (second) product. 2. It may be noted that both the clamp and used in conjunction with a tube of toothpaste will not change.
Construction, design, etc. of each product remains exactly the same as they were before. This means that there is no need to make some changes in technology of their manufacture. This can be expressed as Rule 2. Each of the two products is the same as it was before.
3. It is easy to see yet another Rule 3. One item is added to the second (usually more than a simple add constructively to the less simple) OUTSIDE, CLOSE, close. 4. Oral hygiene products (toothpaste) are qualitatively different in their purpose (function) of office supplies (clamps). In other words, the original purpose of each product is qualitatively different from the original destination of another product. This can be expressed as Rule 4. Add together different products in functions of each. Example 2. It is considered that our primitive ancestors used stones with sharp edges as scrapers, kopalok and so on, and sticks – in cases where the target position was difficult to reach out a hand, for example, to shoot down nuts, etc. The union pointed stone with a stick it possible to obtain a qualitatively new tool – a stone ax.