Only this must be done, of course, with the mind. "We first came up with the name, logo and then, – said Vitaly Wilensky of 'SW Engineering." – This is in contrast to their color can be to register in order to continue to not be afraid of misuse. The color is a complementary instrument to reinforce the name and symbol of the company. While many are deliberately on the conflict of color and form. For example, you can consciously make green the sun – and it will not cause a negative. " The need for correction or zameny korporativnogo Colors voznikaet, kak pravilo in the frame of a masshtabnyh marketingovyh procedures takih kak rebranding and restayling. 'Razrabotka korporativnogo Colors is sostavnoy chastyu zadachi razrabotke on the entire system korporativnoy identifikatsii' – podtverzhdaet president branding agentstva Mildberry Oleg Beriev.
Change color only when sohranenii ostalnyh elements vizualnogo style kompanii can takticheskimi goals naprimer, while displaying nA market a new line or new tovarov strategicheskih zadach. Kak and sluchae with full rebranding, takoy shag can have both positive and negative consequences. Corporate clothing in such a case, it is still an important element of overall strategy. 'After the change of corporate colors, many customers and business partners DHL noted a sharp increase in the number of express cars on the streets of the city – says Tatiana Lyubimov. – However, the company's fleet was replenished with new machines in the former regime. " In circumventing the law. To create in the mind stable associative bond between the brand and color combination, the company must consistently adhere to this combination in all their communications – both external and internal.