They are more than the 200 factors that Google considers at the time of making the pages of natural results at the moment at which a user does one query, that is to say one consults. The Pagerank is only one of them, as also they are it the speed of load, the semantic relevance of texts and until the antiquity of the dominion. In addition, the same dominion is crucial at the time of appearing in SERPs, thus we will have to consider this ingredient at the time of planning our strategies of CATHEDRAL and marketing. We examine why. The pertinent dominion is perhaps one of the ingredients that will plainly take to us to rankear in the Top10 of the searches, thus is advantageous to choose it with extreme well-taken care of. That is to say, if its dominion is, it could almost bet that it will have many possibilities of leaving very good positioned for this search, but unique for this. We imagine for example, that you have 5 terms or phrases keys that represent their products and in which wants to go out well positioned.
If it has used one of these terms like part of his dominion, this does not guarantee that it comes out well located with the other four, by more semantic relevance than they have. For this reason, is obligatory to choose its key words in principle at least with which its activity of promotion will begin online. It is good for registering short names of dominion, easy rememoracin. But it is seen in the crossroads choose, between a short expression, but without apparent meaning, and one more a longer but more representative expression for its dominion, we recommended the second option to him. Locala, if its business must like objective conquer a local market defined good, this can be clear expressed in its name of dominion. A typical case of this is the companies of real estate changes or.
It is difficult that this type of sites looks for to conquer markets in other countries or languages for example. By this, the ideal dominion could be, by examples change-Avila, where it will be clear expressed the searches in which it is desired to come out well positioned: for all those users who need a service of changes in this city. With the internal pages also it agrees to act with the same criterion. As case, is necessary that the pages dedicated to products include the name of the same in the URL of the page. Following with the mentioned example, it would be the ideal URL to look for a good positioning with these words. It is clear then that the election of the URL is a determining factor at the time of looking for a good positioning Web in Google.